Marketing Coordinator

3 weeks ago

Norfolk, United States Fort Norfolk Retirement Community, Inc. Full time

Job Type

Full-time

Description

Harbor's Edge is a premier 5-star, resort-style Continuing Care Retirement Community (CCRC) located alongside the beautiful harbor in Norfolk, Virginia. Our community consists of 300 Independent Living Residential Units, a 33-bed (Medicare/private) Skilled Nursing Healthcare Unit, a 40-bed Assisted Living Unit, and 34-bed Memory Support Unit.

We are seeking a highly qualified, full-time Marketing Coordinator to join our team to assist in delivering excellent care for our residents. The ideal candidates will have senior living experience (e.g., long-term care, assisted living, memory support) with a passion for working with an elderly population.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Performs basic administrative functions, such as answering the telephone, transferring calls, greeting visitors and guests, maintaining office supplies/forms, etc.
  • Responds to inquiries from prospects
  • Prepares and distributes correspondence and mailings
  • Helps produce and maintain marketing collateral
  • Prepares and distributes sales reports, maintains files, schedules appointments and meetings, maintains department calendar
  • Organizes, coordinates, and assist in planning marketing events
  • Demonstrates positive resident relations and maintains pleasant, professional attitude at all times
MARKETING STRATEGIES:

In this role, you will have the opportunity to work alongside the sales team in developing successful marketing campaigns and strategies to drive new leads to the community.

MAINTAINING A SUCCESSFUL SALES ENVIRONMENT:

You will be responsible for providing a warm and welcoming environment for guests and visitors, ensuring the team is supplied with the tools they need to be successful. You will be responsible for greeting guests and visitors and following up with new inquiries via phone and online, conducting initial discovery over the phone and supporting the team by entering new leads to the database in a timely manner.

TEAM COMMUNICATION:

One of the primary objectives of the Marketing Coordinator is to ensure smooth communication among the team so that everyone is working toward the same goals and objectives. You will provide this through strong and consistent communication, regular marketing meeting attendance and follow-up, and maintaining the community filing system for new admissions and marketing items. Your job will be to communicate across departments to ensure all team members have the information they need to support the move-in process for a new resident.

Requirements

REQUIREMENTS:
  • College degree with a concentration in marketing, business, or communications preferred
  • Two years of related experience required
  • Excellent verbal and written skills
  • Able to type 50 words per minute
  • Able to follow spoken and written instructions
  • Desire to work in a Continuing Care Retirement Community (CCRC)
  • Exceptional organizational skills
  • Able to meet objectives with a minimum of supervision
  • Strong computer and internet skills
  • Strong communication, presentation, and writing skills
  • Valid driver's license and acceptable driving record
Comprehensive benefit package includes:
  • Medical/Dental/Vision Insurance
  • Paid Time Off + Six Paid Holidays
  • Employee Assistance Program (EAP)
  • Employer Paid - Basic Life & AD&D Insurance
  • Employer Paid - Short-term and Long-term Insurance
  • 403(b) Retirement Savings Plan w/ Employer Contribution
Other benefits:
  • College Tuition Reimbursement
  • Employer Paid - Certification Training
  • Legal Resources & Identity Protection Plan

*Benefit offerings vary according to employment status.

EEO/D/V

HE001

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