Content Marketing Executive

1 month ago

Parsons, United States Elevation Recruitment Group Full time

Role: Content Marketing Executive – Castleford. Salary: up to £34K per annum. Free parking. Contributory pension. Employee assistance programme. Employee benefits – discount scheme for retailers/cinema etc. Elevation Recruitment Group - Marketing Division are excited to be working with an evolving manufacturer. In this role, you will deliver impactful marketing content and help execute our brand / solutions positioning across offline and online channels. To drive awareness and engagement in line with annual strategic plans. Responsibilities: Deliver our content marketing strategic plan in line with agreed priorities. Shape the message – craft the core messages that deliver our solutions positioning. Deliver the high quality, engaging content across identified priority areas of the business. Content creation - create a wide variety of content - web, videos, presentations, sales support. Promote content across online and offline channels – SEO, PPC, email campaigns. SPECIFIC RESPONSIBILITIES Content strategy development – develop and execute content strategies aligned with business goals Market research – conduct market research, competitor analysis and keyword research linked to content priorities, positioning and creation. Content creation – produce high quality and engaging content across multiple formats (web, social, email) targeted to audience interests and pain points Content calendar management – create and organise content in line with campaigns & events Content distribution – leverage channels and platforms to maximise reach and visibility. SEO and keywords – integrate core keywords to drive content performance. Audience engagement – foster engagement with target audiences to nurture and build loyalty. Performance tracking and analysis – monitor the performance of content i.e. engagement, conversion rates and ROI. Content performance reporting – Prepare regular reports & dashboards to show impact. Stay updated on industry trends – best practice and emerging technologies in content marketing Network effectively with commercial teams to prioritise and develop the understanding to develop our content plan in core areas. Be a brand champion & custodian – ensuring consistency of brand guidelines. Tone of voice – ensure all content is in line with brand ToV Design – work with agencies to ensure content is on brand To ensure company compliance at all levels with corporate ID policies To conduct any other duties as requested to perform within the scope of your knowledge, skills and ability. CORE MEASUREMENTS Annual content plan delivered & signed off. Deliver content calendar and reporting tools to measure content performance. Delivery of solutions positioning content (web, presentations, video) Delivery of automation support package (web, presentations, video) Delivery of x content campaigns per annum

ESSENTIAL QUALIFICATIONS / EXPERIENCE / CERTIFICATIONS Bachelor’s degree in marketing or related discipline A confident, self-motivated person Ability to build excellent relationships through teamwork 3yrs+ content marketing experience Excellent writing skills and the ability to communicate at all levels Track record of producing a variety of content Video creation & editing would be an advantage Strategic approach combined with tactical execution Strong planning and project management skills Excellent verbal / written communication and presentational skills

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