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Category Insights Manager
3 months ago
The Home & Garden business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. We are a leading supplier of consumer products nationally for the home, lawn and garden, insect and weed control markets. We deliver groundbreaking products of exceptional value and top-notch quality to consumers with our well-recognized brands including Spectracide®, Hot Shot®, Cutter®, Repel®, Black Flag®, Garden Safe®, EcoLogic® and Liquid Fence®.
Job Summary
The Category Manager serves as an analytic, category management and consumer insights expert using the category management process as a decision platform for all initiatives designed to drive new distribution and optimize existing distribution, merchandising, pricing and promotional mix for all Home & Garden Brands. Working with Sales and Marketing this position will provide category management direction, consumer insights and fact-based selling to strategic business partners while helping grow market share and profitability.
Primary Duties & Responsibilities
- Provide fact based information to support strategic direction on products to Senior Management, Brand Managers, and Category Managers based on Market Research, Syndicated Data Analysis, Customer Point of Sale data and Competitive Intelligence
- Provide strategic additional support to Category Management team through data capture, data analysis, and planogram development
- Be able to function autonomously and make decisions independently working with commercial business unit leaders
- Develop and meet with retailers to outline specific strategies to optimize product mix, shelf/display space, merchandising tools and price promotions to more effectively reach targeted consumers
- Conduct in-depth analysis of customer data that include new distribution, promotion, trends and competitive analysis, pricing and promotion effectiveness
- Manage and communicate knowledge of Competitive Product, Performance, and Business Trends. Use Competitive knowledge to provide Brand and Category Managers product recommendations
- Work closely with sales organization on new products and feedback from sales representatives and sales management
- Provide technical analysis of pricing and promotional strategy
- Builds market share and increases sales/profit
- Must understand and demonstrate safe work practices at all times to ensure a safe work environment.
- Develop and deliver seamless data solution tools for Nielsen, IRI and other external data sources.
- Comply with all company policies and procedures.
- Other duties as assigned.
Education and Experience Profile
- S. or B.A required
- 7+ years of relevant work experience
- Experience handling & managing confidential data provided from syndicated data
- Preferred work experience includes: category management, customer marketing and or sales experience.
- 7+ years' experience in analyzing and interpreting data and team/project management experience
Required Skills
- Excellent communication skills - both oral and written
- Ability to excel in a fast paced, dynamic work environment
- Ability to manage multiple tasks/strong organizational skills
- Strong knowledge of MS Office, strong Excel skills
- Work with syndicated data (IRI, Nielsen)
- Knowledge of shelf planogram software (JDA, Apollo, Spaceman, ect)
- Ability to communicate effectively with all levels within the organization
Work Environment
Working conditions are normal for an office environment.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.
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