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Director of Ecommerce
2 months ago
Job Title: eCommerce ManagerPosition Summary:The eCommerce Product Manager is a pivotal role operating across multiple business units, serving as the focal point for the development, management, and optimization of the organization's eCommerce, website, and portal capabilities. This role plays a critical part in enhancing the organization's online presence, user experience, and functionality of digital platforms to meet business goals, engage users, and drive conversions. Strong technical acumen, cross-functional collaboration, and prioritization are essential for ensuring the effective operation and continuous improvement of these platforms.Essential Functions and Responsibilities: Partner with the sales and marketing organizations to develop and execute a comprehensive strategy for the organization's websites and portals aligned with business objectives, customer personas, customer journeys, and conversion objectives. Lead the design, development, and maintenance of the company's eCommerce, websites, and portals, ensuring they reflect the brand identity and adhere to best practices in web design and user experience. Oversee content creation, publication, and optimization for websites and portals, maintaining up-to-date, accurate, and engaging content. Create intuitive and user-friendly interfaces, optimizing the user journey and overall experience. Implement search engine optimization (SEO) best practices and analyze website traffic and user behavior to make data-driven decisions for improvements. Track and report on key performance indicators (KPIs) related to website and portal performance, proposing and implementing optimizations as needed. Ensure the security of websites and portals, including data protection and compliance with relevant regulations and standards.Collaborate with marketing content teams, IT, and other departments to align website and portal activities with organizational goals/priorities and ensure effective communication of updates and changes. Manage the budget for website and portal-related expenses, ensuring cost-effectiveness. Address and resolve technical issues and bugs, coordinating with IT, content owners, and 3rd party support teams as necessary. Utilize data analytics tools and techniques to derive insights from product information, identifying opportunities for improvement and optimization. Develop and deliver training for system end-users (customers, channel partners, sales), internal content providers users (CMS), and other stakeholders. Gather feedback from various sources, including customers and internal teams, to continuously improve product information content and processes. Manage relationships with third-party vendors or agencies involved in content creation, data management, credit card processing, and/or system support as needed.Education and Qualifications: Bachelor's degree in business, information management, or a related field. Minimum of 3 years' experience with eCommerce, website/portal management, digital marketing, or related roles. Strong understanding of content management systems (CMS), web development technologies, Product Information Management (PIM) platforms, and web analytics. Experience with Dynamic Web, Salsify, and/or MS D365 is a plus. Knowledge of web development languages (e.g., HTML, CSS, JavaScript) is a plus. Proficiency in SEO, web design, and user experience principles. Familiarity with data security and privacy regulations (e.g., GDPR). Excellent analytical, problem-solving, project management, and organizational skills. Effective communication, facilitation, conflict-resolution, and collaboration skills. Attention to detail and commitment to delivering high-quality digital experiences. Adaptability to changing priorities and technological advancements. Displays a positive customer-focused work attitude and a strong team player. Commitment to continuous improvement.Attention EmployersSeeking exceptional talent? We've got the solution: Share your job descriptions with us.Precision Matching: We'll pinpoint the perfect candidates.Time Saver: Fill crucial roles faster than ever.Showcase Your Brand: Attract top talent aligned with your mission.Partnership: We're your allies in successful hiring.Network Access: Tap into our extensive candidate pool.Confidentiality: Your needs are handled discreetly.Elevate your team today Contact us to share your job descriptions and discover your next top performer. Contact Mark at markjr@emeraldresourcegroup.com.
