Marketing Manager, Education Operations- Contractor

3 days ago

Morrisville, United States Align MD Full time
Join a team that is changing millions of lives.

Transforming smiles, changing lives.

At Align Technology, we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what's possible.

Ready to join us?

About this opportunity

The Professional Marketing team drives strategic programs, educational opportunities, and new product releases to Invisalign® trained Orthodontists and their staff in the US. The team is focused on accelerating loyalty and utilization of the Align Digital Platform™ and iTero™ among Dentists and Orthodontists in the US through impactful educational initiatives.

As a Marketing Manager, Education Operations, you will play a pivotal role in driving the success of our education initiatives by supporting and executing on the education strategy set by the North America Professional Marketing team to meet the changing needs of Orthodontists and Dentists that differentiate Align Technology, Inc. as a best-in-class education provider. Overseeing seamless execution, you will be the architect of our marketing communication strategy, ensuring timely and accurate integration of education activities across omnichannel marketing. Your role involves developing a compelling narrative aligned with our messaging framework to resonate effectively with customers.

Your responsibilities will extend to supporting channel digital enablement, where you will creatively tackle operational challenges and spearhead initiatives to enhance data capture and analysis. Through your expertise, you will contribute to optimizing our digital platforms, enhancing the user experience for internal partners and external customers, ensuring the effectiveness of our online education presence. As a key contributor, you will implement robust tracking mechanisms and analysis processes, ensuring meticulous monitoring of key performance indicators (KPIs). Your insights will be crucial in evaluating the progress of our educational programs against business objectives.

In this role, you will...
  • Help to accelerate loyalty and utilization of the Align Digital Platform™ among Orthodontists and dentists in the US through impactful educational initiatives.
  • Provide operational support for diverse educational activities such as courses, webinars, tradeshow presentations, and workshops.
  • Own and optimize the digital enablement process, implementing automation to streamline manual workflows for enhanced operational efficiency.
  • Partner with global Ed tech team to stand up virtual education through LMS platform
  • Own analytics related to education course attendance, including creating and tracking KPI's and measuring ROI of education events and investments.
  • Effectively communicate timelines and manage deliverables from faculty and subject matter experts, including presentation decks.
  • Collaborate with cross-functional teams and clinical experts to ensure content compliance, accuracy, and alignment with current trends and innovations.
  • Amplify messaging to support strategic business goals through education initiatives.
  • Develop compelling copy for marketing assets and collateral.
  • Assist in the development and execution of new courses and modalities to stay ahead of industry trends, ultimately increasing Invisalign utilization.
  • Collate key performance data from various sources to develop a holistic view of education performance and ROI, mapping them to strategic business goals.
  • Develop and manage educational marketing communications plans to amplify messaging to support strategic business goals through education initiatives.
  • Represent Align Technology, Inc. at national tradeshows and regional events.
  • Ensure effective fulfillment of objectives and deadlines, maintaining a commitment to safety policies, practices, and procedures.
  • Actively participate in proactive team efforts to achieve departmental and company goals.
  • Undertake other duties assigned to contribute to the team and organization's overall success.
In this role, you'll need ...
  • Bachelor's Degree and/or equivalent experience
  • 5+ years of marketing or related experience, dental or medical device education, or sales training preferred
  • Strong digital experience, with proficiency in Salesforce, SAP, and BI
  • CRM experience preferred
  • LMS experience preferred
  • Excellent written and verbal communication skills with diverse customer audiences
  • Strong capabilities to interface and collaborate effectively with customers and cross-functional teams
  • Strong organizational and prioritization skills with the ability to manage multiple competing tasks/ projects
  • Strong analytical skills and thrives in a detail-oriented environment
  • Effective communication skills (written, oral, & presentation)
  • Proficient with Microsoft Office Suite
  • Ability to travel up to 30%

Sound like a good fit?

Great Click the "Apply" link to let us know you are interested. Not the right fit? Don't worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.

About Align

Align Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world's largest manufacturer of custom 3D-printed materials.

By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work - these are just some of the things employees say make Align Technology a great place to work.

We respect your privacy. Please review our Applicant Privacy Policies for additional information.

Global Diversity Statement:

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.

Equal Opportunity Statement

It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire.

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