Online Advertising Media Buyer

3 weeks ago

New Orleans, United States CareerBuilder Full time

Company Description
Morgan & Co. is a New Orleans based media agency that helps brands understand their ideal customers, acquire more, and reduce the cost of acquisition. We use Strategy, Audience Analysis, Media Planning, and Campaign Analytics to increase the return on a brands marketing investment. Our expertise lies in designing and managing strategies across digital, traditional, and experiential channels, all driven by data and insight that reveal opportunities for a brand to solve consumer needs. We specialize in the tourism, healthcare, food & beverage, consumer, and legal categories.

Role Description
This is a full-time role for a Digital Advertising Media Buyer located in New Orleans, LA. The Digital Advertising Media Buyer will be responsible for day-to-day tasks including digital media strategy development, media planning, media buying, and communicating with clients. All digital platforms and unit sizes will be utilized while the role manages several client campaigns, across different industries, with budgets in the mid-six to seven figures. Responsibilities include the introduction of new ideas and creativity, through thinking that challenges the norm, setting the work apart. Flawless planning, launch and management of digital media campaigns, which exceed clients' goals. Continuous improvement on client/campaign; generating noticeable ROI improvement for KPIs that speak to business, not advertising, metrics. Foresight to anticipate opportunities and prevent (internal/external) impediments to success. Growth in skills and experience, individually delivering greater value to the client-agency relationship, clearly contributing to the lifting up of account teams, while making a mark on the agency.

Responsibilities
Research and insight development for client industry/brand/product
Conduct team and client facing meetings
Vet and negotiate digital media vendors, platforms
Create Flowcharts around campaign initiatives that support client goals and KPIs
Create spec sheets for internal and external purposes
Set up media campaigns, including generating Insertion Orders, trafficking artwork
Launch and managing paid media campaigns, ensuring they deliver predicted results and adhere to budget parameters
Use ad server to manage campaigns
Create Google Analytics goals
Build UTM(s) in Excel, pixels
Optimize campaigns to increase performance and steer outcome
Create and deliver routine campaign performance reports to clients
Conduct associated accounting related functions, including review/approving media vendor invoices

Qualifications
Media Planning, Media Strategy, and Media Buying skills
Analytical skills
Excellent communication skills
Experience in digital media buying and campaign management
Knowledge of advertising platforms and tools
Strong problem-solving abilities
Ability to work independently and within a team
Experience in the tourism, healthcare, food & beverage, consumer, or legal industries is a plus
Bachelor's degree in Marketing, Advertising, Business, or related field

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