Advertising Media Planner

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

New Orleans, United States Morgan & Co. Full time

Company Description

Morgan & Co. is a New Orleans based media agency that helps brands understand their ideal customers, acquire more, and reduce the cost of acquisition. We use Strategy, Audience Analysis, Media Planning, and Campaign Analytics to increase the return on a brand’s marketing investment. Our expertise lies in designing and managing strategies across digital, traditional, and experiential channels, all driven by data and insight that reveal opportunities for a brand to solve consumer needs. We specialize in the tourism, healthcare, food & beverage, consumer, and legal categories.


Role Description

This is a full-time hybrid role for an Advertising Media Planner. The Advertising Media Planner will be responsible for day-to-day tasks related to media strategy, planning, negotiation, and management and reporting of campaigns. The role will manage several client campaigns, across different industries, with budgets in the mid-six to seven figures. The role will require the possession and delivery of media planning expertise that gives clients comfort and confidence, providing ideas and recommendations that address their needs, support their objectives, and grow their business in a measured way. As a master of media strategy and planning, there is a need for deep understanding of the role media channels play, as well as functional knowledge of planning ads across online, offline and non-traditional platforms. The outcome is the creation of an effective media plan that exceeds client goals, while empowering the media buying team to produce their greatest work.


Responsibilities:

  • Research and insight development for client industry/brand/product
  • Conduct team and client facing meetings
  • Vet and negotiate media vendors, offline and online
  • Create Flowcharts around campaign initiatives that support client goals and KPIs
  • Create spec sheets for internal and external purposes
  • Set up media campaigns, including generating Insertion Orders, trafficking artwork
  • Launch and managing paid media campaigns, ensuring they deliver predicted results and adhere to budget parameters
  • Optimize campaigns to increase performance and steer outcome
  • Create and deliver routine campaign performance reports to clients
  • Conduct associated accounting related functions, including review/approving media vendor invoices


Qualifications

  • Experience in media planning and media strategy
  • Analytical skills and proficiency in data analysis
  • Strong communication skills, both written and verbal
  • Knowledge of new media trends and platforms
  • Attention to detail and ability to handle multiple projects simultaneously
  • Ability to work independently and in a team
  • Experience in the tourism, healthcare, food & beverage, consumer, or legal industries is a plus
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field

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