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Digital Marketing Operations Manager_

1 month ago

Princeton, United States ISMG - Information Security Media Group Full time

Our Story Information Security Media Group (ISMG)is a global Intelligence & Education firm serving the Cybersecurity industry by offering news, views, & research all focused on the top topics faced by professionals in the security space today With 15 brands, 37 digital media properties, & a global audience of 1.2M subscribers, we are providing cybersecurity coverage across a multitude of industries & regions. We pride ourselves on producing worldwide up-to-date breaking news & top notch digital content tackling the manyissues facing practitioners in the industry today, tomorrow, & yesterday. Additionally, we provide our network with an excellent variety of digital education & training offerings along with a global portfolio of over 300 in-person & virtual events designed to provide high-impact education & engagement cybersecurity professionals, leaving them with informed perspectives & actionable solutions for their pressing cybersecurity challenges. The Opportunity ISMG is seeking an experienced & technically adept Digital Marketing Operations Manager. In this pivotal hands-on role, you will be responsible for building & maintaining advanced WordPress websites, managing & automating complex digital marketing campaigns using tools like Marketo & Stripo, & aligning marketing automation strategies with business objectives. You will leverage your expertise in modern web development & marketing automation to optimize digital marketing efforts & drive business results. You will also play a strategic role in planning, managing, & overseeing the execution of digital marketing projects for all ISMG business units. What You'll Be Doing + Designing, developing, & maintaining complex WordPress websites, including custom themes & plugins for ISMG Business Units + Implementing enhancements to website aesthetics, performance, & SEO in close collaboration with design & content teams according to brand guidelines + Creating custom landing pages & optimizing site speed using advanced web performance techniques, leveraging the latest in front-end frameworks + Leading the integration of our websites with marketing & CRM platforms, such as Salesforce &HubSpot, ensuring data flows seamlessly between systems using APIs, webhooks, & middleware solutions + Designing & automating multi-channel marketing campaigns using advanced features of Marketo & Stripo + Driving the strategic planning, development, & innovation of new digital marketing initiatives across business units embracing our use of AI tools + Designing, implementing, & monitoring KPI dashboards to track website & marketing campaign performance + Conducting deep analysis of marketing campaign metrics using advanced tools & frameworks to generate actionable insights & strategies + Serving as a technical lead, translating business requirements into sophisticated digital marketing solutions + Collaborating with global marketing teams, designers, web developers, & content creators to deliver engaging campaign assets + Guiding cross-functional teams through project planning & execution, providing accurate task estimations, overseeing deliverable timelines &ensuring adherence to agile methodologies & deadlines What You’ll Bring for Success + Bachelor's degree in a related field + 3+ years of experience in a marketing operations and/or web design focusedrole + Demonstrated success in managing complex web projects & teams using agile methodologies + Extensive experience building & maintaining advanced WordPress websites, including custom themes/plugin development & WordPress REST API + Proficiency in full-stack web development, including experience with HTML5, CSS3, & JavaScript frameworks + Experience designing & automating multi-channel marketing campaigns using advanced features of Marketo, HubSpot & other tools + Strong expertise in web performance optimization, SEO, A/B testing methodologies, & data analytics + Hands-on experience with marketing technology integrations, including CRM, web analytics, & automation tools + Exceptional analytical & problem-solving skills with strong attention to detail & ability to generate metrics-driven insight & strategies Preferred Skills + Familiarity with server-side languages such as Python, or Node.js + Advanced understanding of web security practices & compliance + Experience with CI/CD pipelines, version control (Git), & cloud hosting platforms Powered by JazzHR

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