Director Marketing

3 weeks ago

Kansas City, United States ASM Global Group Full time

for “essential” or “functional” purposes, such as to enable certain features of our Digital Services (for example, to allow a customer to maintain a basket when they are shopping at an online store); for “analytics” purposes, such as to analyze the traffic to and on our Digital Services (for example, we can count how many people have looked at a specific page, or see how visitors move around the website when they use it, what website they visited prior to visiting our website, and use this information to understand user behaviors and improve the design and functionality of the website); and for “retargeting” or similar advertising or commercial purposes, such as: The use of these technologies by third parties may be subject to their own privacy policies and is not covered by this Policy, except as required by law. We may also use your Identity Data, Device/Network Data, Inference Data and Contact Data collected in this context for Commercial Purposes. The

Director of Marketing

will focus primarily on cross-functional initiatives and providing long-term business support to multiple stakeholders across multiple lines of business including but not limited to (Brand, Premium Seating, Private Events, Partnerships, F&B, etc.). This generalist should be capable with extensive knowledge across various marketing disciplines including Brand, Public Relations, Email/CRM, Loyalty Programs, Creative Services, Digital, Social, and Websites. The ideal candidate should have experience managing teams, collaborating with executive leadership and establishing direction that leads to measurable results in working in a collaborative, team-focused manner to implement creative marketing campaigns, promote public awareness and drive event sales. Develop solutions and initiatives that support venue priorities & deliver measurable results. Influence and drive acquisition, engagement, and retention strategies around marketing initiatives related to venue priorities. Oversee lead generation strategy related to priorities for different lines of business. Partner with Box Office, Sales, Private Events, and Executive Leadership to help shape needs related to data management. Identify new ways to track metrics against goals and provide actionable business insights. Collaborate with internal teams to support annual Business Development goals, budgets, and targets. Brand Development & Public Relations Function: Effectively works with Executive Leadership & Creative Teams to develop initiatives that enhance the T-Mobile Center brand as well as identify new opportunities and trends. Evaluate the impact of marketing programs in achieving their stated objectives. Remain current on industry trends and local market insights to inform marketing strategies. Develop arena marketing best practices and workflows according to timelines and SMART goals. Guide the strategic vision while implementing new products in line with venue priorities. Liaise with venue event operations and box office to determine opportunities to gain efficiencies & extend brand

awareness. Administrative: Ensure the development, implementation, maintenance, and reconciliation of comprehensive marketing plans Remain current on industry trends and local market insights to inform future marketing strategies and decisions Manage, coach, counsel, and direct the activities of the Digital Media Strategist and Manager, Marketing & Communications. Oversee website maintenance, email marketing, social media initiatives, and graphic design projects as well as other marketing duties as

needed. Required Qualifications (Job Knowledge, Skills, and Education): A minimum education level of BA/BS Degree (4-year) (Advanced Degree Preferred) in Marketing or Related Field A minimum of 8-10 years of related work experience Knowledge of and experience in marketing, media buying, promotions, sponsorship management, public relations, website and social networks Managerial experience with the ability to lead and represent the Marketing Department Creative thinking, strong initiative, and verbal presentation skills. Works well independently and as part of a team. Self-starter, strong organizational skills, ability to prioritize and meet deadlines. Proficient in PowerPoint, Word, Excel, Photoshop, Illustrator, and web research strategies. Proficient in social platforms such as Facebook, Twitter, Google +, Instagram, YouTube and Pinterest Be passionate about success and teamwork Have a great work ethic and attitude Strong verbal and written communication skills Highly organized with good coordinating and project management skills Demonstrated ability to meet tight deadlines and work effectively in a high-pressure environment Proficient in Microsoft Office products (Word, Outlook, Excel) and ability to learn required business systems Must be able to work evenings, weekends, and holidays, as required Preferred Qualifications: Sponsorship Sales/Relationship Building experience Live event or sports industry experience ASM reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. ASM may require an employee to perform duties outside his/her normal description. ASM Global is an Equal

Opportunity/Affirmative

Action employer and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRRA Federal Contractor. Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.

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