Email Marketing Manager

3 weeks ago


Needham Heights, United States Creative Circle Full time

Our client, major leader in the CPG space, is searching for a CRM Manager to join their team for a long-term freelance role.

You'll work 40 hours per week, 2 days onsite in Needham, MA.

As CRM Manager, you'll focus heavily on developing and executing CRM strategies that enhance the customer journey from pre-through-post-purchase. You will: - Build and manage automated email and SMS messaging campaigns, including customer journeys, building out FAQ lists and common instructions / troubleshooting - Review data to find commonalities in the journey and develop messaging around them - Conduct A/B testing and QA messaging - Review for performance and optimizations from reporting

The ideal CRM Manager has deep experience in CRM marketing and focused heavily on customer journeys, plus: - 3-5 years' years working with retail or CPG clients in a customer-centric role - Partners well with creative and marketing teams to develop messaging - Thinks strategically while making data-informed decisions - Experience Narvar, Listrak and SMS campaigns is preferred - is proactive, inquisitive and can comfortably reach out to new teams to collaborate

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