Manager Email Marketing

3 weeks ago

Cottonwood Heights, United States Flybreeze Full time

Breeze is hiring- join us We are searching for an Email Marketing Manager to join our Seriously Nice

marketing team In this position, you will play a vital role in creating targeted and impactful email campaigns that contribute to Guest retention, acquisition, and overall marketing success for Breeze. This role requires a combination of strategic thinking, data analysis skills, and creativity to effectively engage the audience and drive desired outcomes.

Here’s what you’ll do Campaign Planning:

Collaborate with marketing and other commercial teams to develop email marketing strategies that align with the overall brand, marketing, and business goals of Breeze.

Plan and schedule email campaigns, taking into account promotions, sales tactics and targets, and key audience segments.

Content Creation:

Work with brand strategy team to develop compelling and visually appealing email content.

Ensure that email content adheres to brand guidelines and effectively communicates key messages.

Segmentation and Targeting:

Utilize Guest data to segment Breeze’s email subscriber list based on demographics, geography, behavior, and preferences.

Implement targeted and personalized email campaigns to improve engagement and conversion rates.

Email Automation:

Implement and optimize email automation workflows, including welcome series, drip campaigns, and transactional emails.

Use automation tools to streamline the email marketing process and enhance efficiency.

A/B Testing:

Conduct A/B testing on various elements of email campaigns, such as subject lines, content, and calls-to-action.

Analyze results and use insights to refine future campaigns for better performance.

Delivery and Compliance:

Ensure that emails comply with anti-spam regulations and email marketing best practices.

Monitor email deliverability and implement strategies to maintain a high inbox placement rate.

Performance Tracking:

Monitor and analyze key performance indicators (KPIs) for email campaigns, including open rates, click-through rates, and conversion rates.

Generate reports to assess the success of email marketing initiatives and make data-driven recommendations.

List Management:

Manage and maintain the email subscriber list, ensuring accuracy and compliance with data protection regulations.

Implement list hygiene practices to improve deliverability and engagement.

Collaboration with Cross-Functional Teams:

Collaborate with other Team Members across social media, content, loyalty, partnerships, and design, to align email campaigns with broader marketing strategies.

Collaborate with Ecommerce and Revenue Management teams to identify incremental revenue opportunities.

Coordinate with Guest Empowerment Team to ensure consistency in messaging and promotions.

Guest Engagement Strategies:

Develop strategies to enhance Guest engagement through email, such as loyalty program offers, exclusive offers, and personalized content.

Implement tactics to re-engage inactive subscribers and nurture Guest relationships.

Here’s what you need to be successful Minimum Qualifications

4-year degree in Marketing, Advertising, or related fields.

5+ years of digital marketing experience while meeting team’s goals and KPIs.

5+ years email marketing experience, with hands-on experience using email marketing platform and experience coding emails

Deep experience with reporting and analytics, including Google Analytics and Excel

Experience with marketing automation and segmentation

Understanding of CAN-SPAM, deliverability, spam complaint rate, etc.

Self-starter must have a positive attitude and strong desire for success.

Complete projects on time with minimal supervision, ability to work varied hours when necessary to meet deadlines

Preferred Qualifications

SendGrid and Figma experience a plus

PowerBI experience a plus

Skills/Talents

Strong sense of email marketing fundamentals

Excellent writing, editing, and proofreading skills, with proven ability to adapt tone and style to brand needs

Strong attention to detail, organization, communication and time management skills.

Strong sense of analytical and reporting skills, with ability to make data-driven decisions

Proficient in Microsoft Office Suite, particularly Excel

Exemplifies Breeze’s safety culture, values, and mission

Ability to work with individuals and teams at all levels in the organization

Perks of the Job

Health, Vision and Dental

Health Savings Account with Breeze Employee Match

401K with Breeze Employee Match

PTO

Travel on Breeze and other Airlines too

#J-18808-Ljbffr

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