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CRM & Email Marketing Manager
3 months ago
**What You'll Be Doing**:
Provide creative direction for execution of messages to drive commercial success, including imagery, copy and overall content.
Support the in-store Direct Mail and Loyalty programs (and future Omni Loyalty) and how data is leveraged for establishing baseline, reporting and optimizing along the way.
Develop segmentation guidelines based on audience analysis, customer's behavior, and past campaigns performance to develop lifecycle programs focused on activating and retaining customers.
**What You'll Bring With You**:
Bachelor's degree in marketing or related field.
Retail eCommerce experience required, footwaer/apparel preferred.
Knowledge of enterprise analytics platforms such as Google Analytics.
Knowledge of marketing/branding principles and creative development.
Experience in database development and maintenance.
Familiarity with HTML and ability to learn technical systems and in-house tools quickly.
Excellent analytical and problem solving skills.
Detail and quiality assurance oriented.
Multi-tasker who excels at time management.
Positive attitude and can-do spirit; likes challenges.
Experience in managing a direct team.
About Clarks
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time it was ground-breaking: a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive of more than 22,000 pairs are shoes that have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950, to the iconic Wallabee, each design has an instantly recognizable signature that makes it unmistakably Clarks.
**This season, we’re proud to introduce the Clarks Collective**: five incredible activists championing authentic social change. From mental health awareness and LGBTQ+ rights to greater racial equality, these trailblazers are committed to creating a brighter future for us all - bringing to life Clarks’ new global campaign, For the World Ahead. Through spotlighting their stories and supporting their chosen charities and initiatives, we’re ready to lead the way. After all, we’re originators, not imitators. It’s who we are, who we’ve always been. And to change the world of tomorrow, we’re doing things differently today.
As a global employer, Clarks is committed to embracing diversity throughout our workforce by creating an inclusive environment that reflects the many cultures and locations where we work. We strive to create a productive environment which everyone has an equal chance to succeed at all levels through the organization. We will not discriminate on the basis of sex, age, disability, marital status, color, race, religion, ethnic origin, sexual orientation or gender re-assignment’, complying with local legislative requirements.
