Manager, Marketing

1 month ago

Hialeah, United States ClareMedica Health Partners Full time
At ClareMedica, exceptional is the standard.

Driven by our purpose to enhance the lives of the seniors in the communities where we have the privilege to work, live, and play, the ClareMedica team is comprised of the brightest and best in their fields of expertise. From clinical excellence to unparalleled administrative support and beyond, we're working together to help seniors live happier, healthier, fuller lives.

That kind of teamwork and passion for excelling can only exist in a workplace that fosters employees' growth and wellness and where their full potential and value are realized. At ClareMedica, we're excited about great people like you. We're even more excited to support you with the resources, training, benefits, competitive compensation, and more to help you thrive and succeed in our communities.

Opportunity awaits - welcome to ClareMedica.

ESSENTIAL FUNCTIONS

The Marketing Manager is responsible for managing all marketing operations of the organization including development, planning, brand guidelines, execution of various marketing programs and advertising initiatives in support of the organization's growth goals and reputation. The Marketing Manager interprets business objectives and develops successful marketing campaigns from idea to execution. He/she also ensures that the organization's message is clearly defined and distributed across all channels and targeted audiences, as well as the coordination of the organization's marketing budget.

DUTIES AND RESPONSIBILITIES
  • Lead development of marketing strategy by working closely with executive leadership, managers, creatives, content providers, health plan partners and distribution partners to create effective plans focused on growing the audience for our products and services.
  • Responsible for the creation and maintenance of our brand guidelines and adherence to such by all parts of the organization
  • In charge of assessing the impact our brand would have as we enter new markets
  • Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
  • Manage conception, development, design and implementation of marketing plans and strategy, product concepts, and promotional programs to drive both patients and awareness to our High Touch Care Model
  • Conduct meetings regularly with stakeholders to review pipelines, resolve challenges, brainstorm possible solutions, and provide training to ensure team is consistently performing above standard.
  • Collaborate with executive leadership, growth and human resources team to uncover insights for developing marketing and branding strategies to positively impact how we are seen by candidates looking to join our organization and by caretakers looking to place their loved ones in our High Touch Care Model
  • Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures.
  • Works closely with facilities department to ensure the look and feel of our centers match our vision
  • Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team.
  • Performs other related duties as assigned.
SUPERVISORY RESPONSIBILITIES
  • This position has supervisory responsibilities.
Requirements

QUALIFICATIONS/REQUIREMENTS
  • Bachelor's degree in Marketing, Business Administration or a related field OR an additional combination of formal education, training and experience above the minimum will be considered in lieu of the education on a year-for-year basis.
  • A minimum of 2 years of successful sales experience preferred. Working with seniors is a plus, as is a general understanding of Medicare Advantage and/or senior-focused health care.
  • Relevant sales experience with establishing and maintaining relationships with business/vendor partners.
  • A valid Class C or D or State equivalent driver's license, issued by the State of current employment required.
  • High business acumen and acuity.
  • Exceptional organizational skills with the ability to manage multiple priorities in a fast-paced work environment.
  • Demonstrated knowledge of, and expertise in, negotiation, probing skills, closing skills and handling objections.
  • Detail-oriented and proficient in MS office (PowerPoint, Excel, Word, and Outlook), CRM tools plus a variety of other word-processing, spreadsheet, database, e-mail, and presentation software.
  • Excellent written and verbal communication skills (e.g., pitch letters, outbound calls, effective one-on-one meetings, group presentations, etc.).
  • Positive attitude and the ability to attract patients with a warm, gentle disposition as it relates to our target market and their caregivers (ability to enroll patients without being perceived as pushy).
  • Spoken and written fluency in English.
  • Bilingual is a plus.


WORKING CONDITIONS

General office working conditions.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential function.

While performing the duties of this job, the employee will be required to stand/walk for extended periods of time; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb stairs, balance; stoop, kneel, crouch or crawl; talk or hear. The employee must occasionally lift and or move up to 15 pounds. Specific vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust to focus. Frequent travel may be required, often up to several hours of driving per day. Manual dexterity is required to use desktop computers and peripherals. Exposure to variable weather conditions is possible.

WORK ENVIRONMENT

Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of his job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate. TRAVEL

Regular local travel during the business day, although some out-of-area and overnight travel may be required.

SAFETY HAZARDS OF THE JOB

Minimal Hazards

This job description does not list all the duties and responsibilities of the job. You may be asked by supervisors or managers to perform other instruction, duties, and responsibilities, as appropriate. You will be evaluated in part based upon your performance of the duties and responsibilities identified in this job description.

Management has the right to revise this job description at any time. The job description is not a contract for employment, and either you or the employer may terminate employment any time, with or without cause.

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