Regional Marketing Specialist

3 weeks ago

Atlanta, United States OneDigital Full time

Are you looking to accelerate your career without having to hide your authentic self - a place where you can be you? A career that's making a bigger impact on the world? At OneDigital, we are on a mission to help people do their best work and live their best lives. From the services we offer to the way we show up for each other each day, we are fueling dreams, achieving big goals, and embracing each other's truest selves.

We understand that pursuing a new job is a big deal. Maybe you're afraid you won't fit in. Well, here's the good news. For us, the days of "fit in to get in" are over and being different is not a barrier to getting ahead. Greatness comes in all shapes, sizes, colors, and experience levels. If you are looking for a people-first culture that is wired for growth, driven to serve, and totally committed to having your back, give us a shot. Your best life awaits.

Our Newest Opportunity:

OneDigital's growing and we're looking for a Regional Marketing Specialist to join our team The ideal candidate will have experience in an integrated, digital, content, design and results-focused marketing environment. You will support regional-focused initiatives while collaborating with our national marketing team to deliver strategies and assets for OneDigital's insurance, HR, and financial services solutions. You will have opportunities to manage a wide variety of marketing projects-including building the brand, managing campaigns to drive lead generation, developing thought leadership content, planning and executing industry events, developing print collaterals and website messaging, and executing marketing automation activities. This is an exciting opportunity to join an organization with a fierce culture of caring and has been named a great place to work year after year, both locally and at a national level. This role requires a combination of strategic thinking, creativity, and analytical skills to design and deliver remarkable client experiences that drive business growth.

In this role, you will:

  • Provide support for the development and execution of West Region's marketing initiatives.
  • Collaborate with regional marketing team in developing goals, strategies and best practices that will ensure dynamic sales growth and industry-leading client retention.
  • Collaborate on an end-to-end customer journey strategy and develop comprehensive plans to engage with customers at every stage.
  • Develop and implement strategies to enhance the overall client experience across all touchpoints to drive customer loyalty.
  • Manage brand awareness activities in the region, including regional enablement resources, event marketing, key market messaging and execution.
  • Support client feedback mechanism to identify areas for improvement and drive experience enhancements.
  • Work alongside OneDigital's national marketing team to develop the voice of the region and ensure it is articulated clearly in region-facing marketing messages.
  • Curate regional content development and execution for all marketing channels, including media (online and print), website and social, and branded collateral.
  • Develop and execute regional marketing plans to support organic growth opportunities -including digital lead generation activities, content strategies, brand awareness initiatives, print collaterals, webinars, social and PR.
  • Support regional event marketing initiatives and provide consulting on event marketing best practices to offices in the region.
  • Work with regional leadership team to monitor, analyze and present the results of marketing efforts to stakeholders in order to make smarter, integrated marketing decisions that deliver impact.
  • Manage regional and local market relationships with journalists and media, and works together with OneDigital's national PR service provider as needed.
  • Collaborate with sales, client services and IT to manage, maintain, scrub and renew data used for digital marketing initiatives.
The ideal candidate:
  • 5+ years of B2B marketing experience in employee benefits, insurance, human resources, and/or financial services,
  • Bachelor's degree in Marketing, Communications, Public Relations, Information Design or a related field.
  • Demonstrated ability to drive MQLs as a result of integrated and digital marketing campaigns in a B2B environment.
  • Strong understanding of customer journey mapping and passion for delivering exceptional customer experiences
  • Demonstrated experience working with much of the following: social, (LinkedIn, Instagram, X (Twitter), Facebook, etc.) digital, (HubSpot, Microsoft Dynamics, WordPress, SimpleBooklet, Constant Contact, Mail Chimp, Google Analytics), design (Adobe Suite, Canva), and organizational platforms (Microsoft Office, Salesforce, Smartsheet).
  • Proactive, energetic, and ready to dive in and get your hands dirty;
  • Ability to coordinate the activities of outside vendors to accomplish multiple, concurrent deadlines;
  • Proven ability to work collaboratively with cross-functional teams
  • Excellent written and verbal communication skills
  • Demonstrated ability to handle multiple projects in a fast-paced, independent or team environment;
  • Strong problem-solving, critical thinking and organizational skills
  • A continuous learner with ability to accept constructive feedback and grow as a result;


The typical base pay range for this role nationwide is $70,000 to $80,000 per year.

Your base pay is dependent upon your skills, education, qualifications, professional experience, and location. In addition to base pay, some roles are eligible for variable compensation, commission, and/or annual bonus based on your individual performance and/or the company's performance. We also offer eligible employees health, wellbeing, retirement, and other financial benefits, paid time off, overtime pay for non-exempt employees, and robust learning and development programs. You will receive reimbursement of job-related expenses per the company policy and may receive employee perks and discounts.

Thank you for your interest in joining the OneDigital team

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