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Regional Marketing
4 months ago
Job Role - Regional Marketing & Business Development Specialist
Location - Hybrid
Travel required among assigned offices, as well as to various meetings and conferences
Atlanta, GA, US
Louisville, KY, US
Nashville, TN, US
Job Type - Full Time
Job Description -
Being a part of the team means you will work with cutting edge technology in a professional and fun environment under leadership ready to invest in your professional development. If you have a growth mindset, are eager to challenge yourself, and desire to work with a team of professionals instituting change on an ongoing basis, keep reading.
THE OPPORTUNITY
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In this role, the Regional Marketing & Business Development Specialist coordinates and implements programs, events/webinars, and initiatives that drive the firm's brand and offer timely and differentiated content to our clients and prospects.
This role is key to supporting business development efforts, such as coordinating/preparing client pitches, supporting attorney marketing and business development plans, and tracking/overseeing key contact lists in the firm's CRM system.
Lastly, this position acts as the regional conduit for implementing national initiatives and programs that stem from the firm's practice groups, industry teams, and firmwide marketing and business development.
Position Responsibilities
Coordinate local business development efforts, including national initiatives/programs that stem from the firm's practice groups, industry teams, and firmwide marketing and business development
Coordinate activities with local associations that will benefit the firm, our clients, and our business goals
Coordinate and host events, webinars, and other content rich programming
Support the development of event presentations
Create and measure the effectiveness of marketing and social media campaigns, in collaboration with the firmwide marketing team
Work with attorneys to create, implement, and track individual marketing plans
Meet with Regional Managing Partners on a regular basis, collaborate to drive business development and marketing needs of individual offices, and track/report progress
Coordinate client and prospective pitch materials; collaborate with the proposal team to drive RFP responses
Conduct client research to aid in the pursuit of business development efforts
Contribute to and coordinate the annual Chambers submissions and other key ranking directories, locally
Be an active contributor to the firm's business development and marketing functions and support its goals through collaboration and sharing of ideas
Coordinate administrative tasks including processing invoices and managing vendor contracts and relationships
Maintain and track office marketing and business development budgets and related activities
Requirements
At least 5 years of marketing and business development experience, preferably in a law firm or other professional services organization.
A bachelor's or advanced degree in business, marketing, communications, journalism or a related field or law.
Strong analytical, attention to detail and leadership skills
Adept in marketing technologies, including client relationship management tools, social media strategies and branding campaigns
Exceptional client service attitude and demeanor
Strong writing capabilities, including persuasive writing
Strong event management skills
Prioritize work and manage multiple deadlines
Travel required among assigned offices, as well as to various meetings and conferences
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