Cowrywise is Hiring a Digital Marketing Specialist

3 weeks ago

Newark, United States Forcreativegirls Full time

Cowrywise is Hiring a Digital Marketing Specialist

At Cowrywise, our goal is to be the dominant, digital first, wealth and asset management partner for the underserved African middle class and fast-growing African businesses. To meet this goal, a big part of your time will be committed to: Creating awareness for the Cowrywise brand through a strategic, methodological approach to creating and distributing content that promotes the brand – who we are, and what we do. Educating, entertaining and nurturing the Cowrywise community. Why? We have a plethora of innovative and niche savings and investment products that are extremely beneficial to the user and require an expert-level approach to marketing them. Our current social media presence does not reflect our model as a product-led business. We want to change that by leveraging the expertise of a solid digital marketing specialist to position us as experts armed with the right set of products, knowledge, and benefits to help users build wealth. To this end, we are redefining the role of Digital Marketing Specialist to fit the trajectory of our growth path. Primary Responsibility Unlock social media as a growth engine by growing and engaging the Cowrywise community, as well as facilitating conversions via social media channels. Key objectives: Awareness, Engagement, Acquisition, and Retention. Build awareness, brand equity, change perceptions, and execute social media strategies to drive growth. Reach and nurture users, create and grow communities, and advocate through social channels (new, old, and emerging) Rapidly assess, forecast, propose, and execute paid and organic social media campaigns that deliver leads and achieve performance goals for Cowrywise. Own day-to-day hands-on social campaign management. Includes campaign planning, setup, creative development, quality assurance, testing, measurement/reporting, and optimization across a variety of social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.) Build and manage digital media plans, track budgets, and forecasts, evaluate and improve campaign effectiveness, and pinpoint new opportunities for growth and expansion. Apply a highly analytical approach to our campaign planning and management; build hypotheses and test variables, optimize ad spend, and drive efficiency. Design and build custom reports and data analyses, joining multiple datasets together when needed to gain valuable views of performance. Identify and articulate key insights and recommendations to the team and leadership. Knowledge of design is a plus. Research, trend, and report competitive market activities; keep pace with social media and apply learnings quickly to campaigns. Collaborate with internal teams as needed to build and manage integrated campaigns, analyze results, and share learnings across channels and programs. What you’ll bring 3+ years digital advertising, paid media, and campaign management experience. Experience working in a fast-paced, performance-focused media agency. Adept at handling new challenges and changes with ease. A can-do, self-motivated, and performance-driven personality. Hands-on experience building and managing multiple campaigns across various paid and social media and digital ad platforms. Highly analytical, yet agile mindset; proven experience improving response rates, campaign ROAS, and program effectiveness through A/B testing, conversion optimisation, channel expansion, creative design, and more. Ability to organise, trend and analyse large datasets with ease and accuracy. Knowledge of database fundamentals and data management best practices to analyse performance and gain insights. Experience with lead attribution, user tracking, and/or multi-touch measurement tools and methods to measure and optimize the effectiveness of funnel-aligned digital activities. Detail-oriented with strong project management skills. Ability to handle multiple projects with ease, prioritizing when necessary. Skilled at using tools like Trello to manage tasks, coordinate across teams, track deliverables, and streamline processes for efficiency. Excellent writing, communication, and visual presentation skills. Use data to derive insights and present information and proposals clearly to leaders, users, and partners. Bachelor’s degree in marketing, communications, business, or a related field. Key Metrics: Engagement rate, share of voice, social conversion rate and tracking, post engagement rate, social referral traffic, page follower/audience growth, amplification rate, CTR, CAC, CPA, etc. North Star: The overall growth of the Cowrywise community and channels. Grow AUM by increasing new users via social media. Previous Post

Unlocking the Secrets of Self-Promotion for Women in Business

Next Post

FourthCanvas Paid Internship for Brand and Product designers

Leave a Reply

My comment is.. Name

* Email

* Website Discover female creatives and their amazingness. For Creative Girls is a semi-educational platform for creative women to share insights about their creative processes (how they get things done and how they execute ideas), the way they get inspiration for their work and how to be profitable.

#J-18808-Ljbffr

  • Marketing Specialist

    4 weeks ago

    Newark, United States Diamond State Financial Group Full time

    The Marketing Specialist is responsible for maintaining a cohesive marketing presence for Diamond State Financial Group. Responsibilities include managing the creation of corporate marketing materials and social media campaigns, maintaining our website, and working with the event coordinator and advisors to promote client events. The Marketing Specialist...

  • Digital Marketing Content Manager

    3 weeks ago

    Newark, United States Avispa Full time

    Digital Marketing Content Manager - E-commerce 1285798 A leading podcast and audiobook company is seeking a Member Shopping Experience Manager. The successful candidate will work on building editorial experiences across content formats, testing merchandising strategies and reporting, across multiple teams of stakeholders. The ideal candidate will demonstrate...

  • Email Marketing Specialist/Email Marketing Manager

    10 hours ago

    Newark, United States Vantage Point Consulting Inc. Full time

    Job Title: QA Production Manager/Email Marketing Manager/ Email Marketing SpecialistLocation: Newark, NJDuration: 9+ MonthsJob Description:Key responsibilities include:End-to-end QA of email and push notification campaigns including copy, links, and rendering across devices and customer types (current member, prospect, etc.)Ensure customer lists criteria is...

  • Graphic Design Specialist

    16 hours ago

    Newark, United States Robert Half Full time

    Who: Fortune 500 Financial Services CompanyWhat: Graphic Design SpecialistWhere: Hybrid in NY, NJ, or PATerm: 12-month ContractPay: $42-47/hrThe Graphic Designer collaborates closely with the marketing team, copywriters, and print production managers to conceptualize and design visually compelling marketing materials. These include marketing kits such as...

  • Graphic Design Specialist

    22 hours ago

    Newark, United States Robert Half Full time

    Who: Fortune 500 Financial Services CompanyWhat: Graphic Design SpecialistWhere: Hybrid in NY, NJ, or PATerm: 12-month ContractPay: $42-47/hrThe Graphic Designer collaborates closely with the marketing team, copywriters, and print production managers to conceptualize and design visually compelling marketing materials. These include marketing kits such as...

  • Graphic Design Specialist

    1 day ago

    Newark, United States Robert Half Full time

    Who: Fortune 500 Financial Services CompanyWhat: Graphic Design SpecialistWhere: Hybrid in NY, NJ, or PATerm: 12-month ContractPay: $42-47/hrThe Graphic Designer collaborates closely with the marketing team, copywriters, and print production managers to conceptualize and design visually compelling marketing materials. These include marketing kits such as...

  • Marketing Specialist, Retention

    5 days ago

    Newark, United States Synergy Interactive Full time

    Job Description:As a Retention Marketing Specialist, you will play a pivotal role in reducing customer churn and maximizing the retention of our existing customer base globally. This role will primarily focus on executing campaigns across web and mobile/app platforms, leveraging data-driven insights and A/B testing to optimize retention strategies. While...

  • Retention Marketing Specialist

    1 week ago

    Newark, United States Primus Software Full time

    Job Description Job Description Job Title: Marketing Specialist, Retention Duration: 9+ Months Contract (Possible extension) Location: Newark NJ 07102 (Hybrid – 2days/Week) Responsibilities include: • Campaign Strategy: Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement and...

  • Retention Marketing Specialist

    2 weeks ago

    Newark, United States Primus Software Corporation Full time

    Job DescriptionJob DescriptionJob Title: Marketing Specialist, RetentionDuration: 9+ Months Contract (Possible extension)Location: Newark NJ 07102 (Hybrid – 2days/Week) Responsibilities include:•       Campaign Strategy: Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement...

  • Retention Marketing Specialist

    2 days ago

    Newark, United States Primus Software Full time

    Job Description Job Description Job Title: Marketing Specialist, Retention Duration: 9+ Months Contract (Possible extension) Location: Newark NJ 07102 (Hybrid 2days/Week) Responsibilities include: Campaign Strategy: Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement and reducing...

  • Retention Marketing Specialist

    2 weeks ago

    Newark, United States Primus Software Full time

    Job Description Job Description Job Title: Marketing Specialist, Retention Duration: 9+ Months Contract (Possible extension) Location: Newark NJ 07102 (Hybrid – 2days/Week) Responsibilities include: • Campaign Strategy: Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement and...

  • Marketing Specialist Retention

    2 weeks ago

    Newark, United States HIGH BRIDGE CONSULTING LLC Full time

    Job DescriptionJob DescriptionOur client an undisputed leader in the marketing technology and publishing industry is seeking an Associate for Marketing Specialist, Retention in Newark, NJ officeBackground:As a growth marketer, this role will drive retention initiatives to improve customer lifecycle experience. You will conceptualize, execute, and automate...

  • Marketing Specialist, Retention

    2 weeks ago

    Newark, United States ZAR IT Solutions Full time

    Job DescriptionJob DescriptionDescription:Marketing Specialist, Retention Background:As a growth marketer, this role will drive retention initiatives to improve customer lifecycle experience. You will conceptualize, execute and automate marketing campaigns through various stages of the customer journey and lead experimentation across Client apps and...

  • Digital Campaign Coordinator

    5 days ago

    Newark, United States Eagle Mountain International Church, Inc. Full time

    Job DescriptionJob DescriptionDescription:The Digital Campaign Coordinator is an expert in coordinating the execution of all aspects of digital project management and publishing for email, SMS and social media campaigns. Reporting to the Partner Development Manager, this detail-oriented individual plays a key role in Partner communications, both external and...

  • Marketing Assistant

    4 hours ago

    Newark, United States Chick-fil-A Full time

    Description Our Marketing Team builds relationships in our community, grows our sales, and builds the business. They need to be relational, organized, and sales driven. Examples of Marketing Tasks include, but are not limited to: Scheduling, setting up, and supporting Spirit Nights (Fundraisers for our Local Schools). Scheduling, setting up, and supporting...

  • Marketing Assistant

    1 week ago

    Newark, United States Chick-fil-A Full time

    DescriptionOur Marketing Team builds relationships in our community, grows our sales, and builds the business. They need to be relational, organized, and sales driven.Examples of Marketing Tasks include, but are not limited to:Scheduling, setting up, and supporting Spirit Nights (Fundraisers for our Local Schools).Scheduling, setting up, and supporting...

  • Project Transitioning Engineer

    3 weeks ago

    Newark, United States Digital Space LLC Full time

    Location : Telford, Newark Closing Date : 26 April 2024 Role : Project Management Project Transitioning Engineer Digital Space is a leading UK converged managed service provider delivering excellence in Connectivity, Unified Communications and Collaboration, Cloud and Hosting, Security and IT Managed Service Solutions to its customers, through Service...

  • Social Media Marketing Intern

    2 weeks ago

    Newark, United States BioCentriq Full time

    DescriptionPosition Title: Social Media Marketing Intern Position Summary NJII is seeking a motivated and creative Social Media Marketing Intern to join our dynamic team for a summer internship program. The intern will work closely with the centralized Marketing team to develop and execute social media strategies aimed at increasing brand awareness,...

  • Marketing Execution Analyst

    2 weeks ago

    Newark, United States Highbridge Consulting LLC Full time

    Job Description Job Description Our client an undisputed leader in the marketing technology and publishing industry is seeking an Associate for Operations on their App Marketing team . As the ideal candidate, you will be supporting the team in creating and executing campaigns within the CMS platform across the Android and iOS apps. You must have 3+ years of...

  • E-commerce Specialist

    3 days ago

    Newark, United States Overstock plumbing deals Full time

    Overview: As an e-Commerce Specialist with Overstock Plumbing Deals, you will implement strategies for the business online sales and operations. You will organize, execute company’s online marketing initiatives, product listing optimization, website management, and customer relationship management. **Responsibilities**: - Write and edit product content...