Marketing Communications Tradeshow Specialist

3 weeks ago

King of Prussia, United States Ecolab Full time

Ecolab is a company committed to growth. The Life Sciences sector is a key business in the Ecolab portfolio and is expanding quickly. Made up of two businesses, Purolite and Pharma and Personal Care (PPC), the Sector is dedicated to developing the best possible products and services to support our customers in the pharmaceutical and personal care industries.

The Marketing Communications function in the Ecolab Life Sciences sector is a team of specialized communicators with significant experience. Operating globally across the Life Sciences business, we communicate in highly regulated industries to customers and prospects who usually have a strong scientific or technical background. Our team leads global internal and external communications to support the growth strategy of the sector.

To support our growth goals, we are seeking a highly organized and dynamic Marketing Communications Tradeshow Specialist to join our team. This role is integral to the successful execution of the business' trade show program, spanning various industries around the world. The trade show calendar includes a variety of events, with a significant portion being smaller tabletop-styles events. In this role, you will work closely with international sales and cross-functional teams to plan and execute impactful marketing events. Additionally, you will be responsible for tracking the success of these events to inform future planning and ensure a strong return on investment (ROI).

Main Responsibilities:

As Marketing Communications Tradeshow Specialists, your responsibilities will include:

  • Event planning and coordination: Plan, organize, and execute marketing events, including trade shows, conferences, and corporate meetings. Coordinate all logistics, including venue selection, vendor management, budget, and timelines.
  • Trade Show Booth Property Development: Lead development of booth properties and display materials, with input from marketing teams, for events and trade show booths, including messaging, banners, signage, and digital assets, ensuring brand consistency and messaging alignment across all materials.
  • Event Promotion and Outreach: Partner with MarCom Manager and Digital Manager to develop and implement promotional strategies that drive event attendance and engagement utilizing various channels such as digital marketing and social media to targeted audiences.
  • Attendee Management: Manage event registration, RSVPs, and attendee communications. Provide support and assistance to attendees before, during, and after events to ensure a positive experience.
  • Content Creation and Presentation: Drive the process with subject matter experts to develop compelling presentations and content for events, including main-stage presentations, posters, and multimedia materials. Ensure all content is informative, engaging, and aligned with the event objectives.
  • Event Reporting and Analysis: Track and measure the success of marketing events using metrics such as attendee rate, lead generation, engagement levels, and ROI. Provide post-event analysis and recommendations for future improvement.
  • Cross-functional Collaboration: Collaborate with internal teams in areas such as sales, product, and creative to align event strategies with overall marketing programs. Coordinate with external partners, vendors, and sponsors as needed.
  • Budget Management: Manage event budgets and expenses to ensure efficient use of resources and adhere to financial guidelines. Track expenses, negotiate contracts, and seek cost-effective solutions to maximize ROI.
  • Stay Updated on Industry Trends: Keep abreast of industry trends, best practices, and emerging technologies in event marketing and communications. Incorporate innovative ideas and strategies to enhance event effectiveness and relevance.
Minimum Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or related field or 3 or more years experience in meeting and event management and trade shows.
  • Immigration sponsorship is not available for this position
Preferred Qualifications:
  • Proven experience in event planning, coordinating, and execution, preferably in a marketing or communications role.
  • Strong project management skills with the ability to manage multiple projects and deadlines simultaneously.
  • Excellent written and verbal communication skills with keen attention to detail.
  • Proficient in event management software, CRM systems, and Microsoft Office suite.
  • Creative mindset with the ability to think strategically, problem-solve effectively, and be solutions-oriented.
  • Strong interpersonal skills with the ability to collaborate cross-functionally and build relationships with internal and external stakeholders.
  • Knowledge and ability to thrive in a matrix organization.
  • Ability to thrive in a fast-paced, dynamic environment, adapting quickly to changing priorities and requirements.
  • Ability to travel

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