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Associate Director, Marketing Science

1 month ago

Jackson, United States Omnicom Group Inc. Full time

POSITION OVERVIEW As an Associate Director on the Marketing Science team, you will work closely with the Marketing Science Directors to manage resources, implement process improvements, and provide mentorship to a team of analysts. You will also collaborate with the account team consisting of strategists and media buyers to shape the strategic direction of your client’s marketing strategy through data-driven insights. KEY RESPONSIBILITIES Work with clients and media agencies to collect model inputs Ensure timely follow-through on all scheduled and ad hoc deliverables Facilitate interaction of MMM or MTA tasks to deliver integrated measurement deliverables Create internal timelines and milestones to ensure on-time delivery on analytics work Lead understanding and communicating of consumer and marketplace behaviors that most impact business and marketing goals Aid in the development and execution of the measurement plan requirements Translate data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources Collaborate with marketing partners and strategy teams to understand business and marketing objectives and develop analytics approaches to meet those objectives Deliver presentations to clients, translating model outputs into clear, compelling, actionable insights Ensure models are set up to address key client business questions MMM Tasks May Include: Data Collection, Data Processing, Data Modeling, Creating Deck Shells, Presenting information to the client REQUIRED SKILLS & QUALIFICATIONS Bachelor’s degree in statistics, mathematics, economics, engineering, information management, social sciences, or business/marketing related fields. An advanced degree (MBA / MS) is preferred At least 6 years of experience in a quantitative data-driven field with 2-4 years of people management experience 1+ years of experience in consumer strategy, insights, or business intelligence Very strong Excel skills (Vlookups, Pivot Tables, Macros, and other advanced functions) Experience with delivering and operationalizing reporting solutions for clients Strong understanding of the media environment, particularly in regards to planning, strategy, and implementation. Should also be familiar with major players on the vendor side Excellent communication and presentation skills are a must Strong leader who can demonstrate analytic skills, problem-solving, and independent decision-making Ability to clearly explain complex ideas to multiple audiences and respond to questions Familiarity with at least some of the following tools: marketing technology (e.g., Data Management Platforms), ad-serving (e.g., Google DCM, Atlas), web analytics (e.g., Google Analytics, Adobe Analytics), social (e.g., Facebook Insights, Twitter Insights, Crimson Hexagon) Knowledge and experience with syndicated research sources/tools (e.g., ComScore, Nielsen, GfK MRI, Simmons, etc) Experience with marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.) Excellent strategic thinker who is willing to take risks and challenge the status quo

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