![Fives](https://media.trabajo.org/img/noimg.jpg)
Digital Marketing
4 weeks ago
About Fives GroupFives Group, headquartered in Paris, France, is an industrial engineering group founded in 1812 that designs and supplies machines, process equipment and production lines for the world's largest industrial groups including the aluminum, steel, tube and pipe, glass, automotive, aerospace, logistics, cement and energy sectors. In 2018, Fives achieved sales of $2 billion with a team of close to 8,500 employees and a network of over 100 operational units in over 25 countries.
Summary:The Digital Marketing Specialist will work to increase the visibility of the brand and promote offerings across a variety of digital platforms including social media, email, webinar, etc. They will manage the company's social media accounts (LinkedIn, Twitter, YouTube). They will execute the company's account-based marketing (ABM) strategy, using the platform Demandbase, to drive engagement across key customer accounts. They will manage email and webinar campaigns to generate new leads for the Sales Team. Lastly, this position will process all leads generated from digital platforms, track conversions and report on KPIs.
Duties & Responsibilities:Ensure the brand and offering is professional and consistent across digital platformsSocial Media:
Manage our social media pages and create a plan to increase impressions and followership to identify and acquire new customers.
To include: maintain company pages/accounts, create content to post on a regular basis, monitor interactions, execute paid advertising, track engagement and report on analytics
ABM:
Execute ABM strategy to generate new prospects and advance existing opportunities with target accounts.
To include: utilize Demandbase to monitor intent data across target accounts, create segments for and execute multi-channel advertising campaigns. Build landing pages and forms to capture leads, track engagement and report on KPIs
Email:
Manage email campaigns to increase brand awareness and promote offerings.
To include: utilize Salesforce Pardot to build lists and email campaigns. Create landing pages and forms to capture leads, track engagement and report on KPIs
Webinars:
Assist in planning and executing regularly occurring webinars to increase brand awareness and promote offerings.
To include: helping to build schedule for webinars, promote webinars across social media, email and ABM platforms, manage registrants and attendees, track leads, engagement and report on KPIs
Lead Processing:
Process all leads generated from digital platforms.
To include: be the first touch-point for all digitally converted leads (social media, email, webinar, ABM, website), process leads using CRM system, assign to sales person, track leads and report on KPIs
Qualification Requirements:This person must be familiar with a CRM system (Salesforce preferred) and a marketing automation/email system (Salesforce Pardot preferred). It is preferred that this person have experience working in B2B marketing, specifically within the manufacturing or industrial sectors.
Experienced user of CRM software (Salesforce preferred)Experienced user of marketing automation platforms (Salesforce Pardot preferred)Experienced user of social media tools (LinkedIn, Twitter, YouTube) and experience advertising on LinkedInExperience in digital campaign set-up and management (landing page/email creation using marketing automation software, form creation and capture, CRM integration, lead qualification/processing within CRM, tracking and reporting, etc.)Experience with different data collection and measurement techniques to judge ROI. Has an analytical mindset with the ability to track and report on KPIs.Highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook)Experience using ABM platforms such as Demandbase, 6sense, etc. (preferred)Experience using webinar software (preferred)Education & Experience:
Bachelor's degree in marketing/communications (or equivalent in work experience)2+ years of successful experience across B2B digital marketingExperience in the industrial/manufacturing space (preferred)Skills & Abilities:
Superior attention to detail, accuracy and the ability to self-check workAbility to work autonomously and manage multiple projects with competing prioritiesTechnologically-savvy and resourcefulExtremely organized with project management and planning skillsA team player with the ability to work cross-functionally with sales, marketing and engineering teams.Able to think critically and exercise independent judgement and discretionAn effective communicator in speaking and writingSelf-motivated with a learning attitude
Benefits:Hired employees will receive great benefits along with an extremely competitive compensation package. Benefits include Health, Dental, Vision, Life, Disability, Holidays, Personal Time Off and 401K with company match and more.
#J-18808-Ljbffr
We have other current jobs related to this field that you can find below
-
Interactive Digital Marketing Analyst
2 weeks ago
Cincinnati, Ohio, United States US Digital Partners Full timeYoull work with our performance marketing team to create paid digital ad campaigns in Google Ads, Meta, Microsoft Ads and more. You will work on all aspects of the campaigns including keyword targeting, ad copy and creative, audience segmentation, bidding, and reporting. You'll also be involved in SEO strategy, on-page optimization, and organic content...
-
Digital Client Service Manager
3 days ago
Cincinnati, United States BigOrange Marketing Full timeDIGITAL CLIENT SERVICE MANAGERPosition Type: Part-Time 1099 ContractorReports To: Director of Client ServicesLocation: Cincinnati, OhioManages Others: NoHours: 16-40 hours per weekSalary Range: $25-$35/hourABOUT BIG ORANGE MARKETINGBigOrange Marketing excels in creating websites and comprehensive digital marketing strategies that elevate businesses'...
-
Digital Marketing Specialist
2 months ago
Cincinnati, United States BakerHostetler Full timeOur Firm has an excellent opportunity for a Digital Marketing Specialist in the Firmwide (One Cleveland Center) , Columbus , or Cincinnati office. This is an exempt position that reports to the Digital Marketing Manager. As a member of the digital marketing team in the Firm’s BD & Marketing department, the Digital Marketing Specialist will work...
-
Digital Marketing Consultant
6 days ago
Cincinnati, United States Western & Southern Life Full timeSummary of Responsibilities: Executes web content and projects related to internal and external websites, email marketing initiatives, including the management of brand and development, distribution strategy, contact database management, SPAM requirements and compliance with the Marketing & Digital Center of Excellence (M&DCOE) best practice standards for...
-
Digital Marketing Consultant
1 week ago
Cincinnati, United States Western & Southern Financial Group Full timeSummary of Responsibilities:Executes web content and projects related to internal and external websites, email marketing initiatives, including the management of brand and development, distribution strategy, contact database management, SPAM requirements and compliance with the Marketing & Digital Center of Excellence (M&DCOE) best practice standards for...
-
Digital Marketing Consultant
1 week ago
Cincinnati, United States Western & Southern Financial Group Full timeSummary of Responsibilities:Executes web content and projects related to internal and external websites, email marketing initiatives, including the management of brand and development, distribution strategy, contact database management, SPAM requirements and compliance with the Marketing & Digital Center of Excellence (M&DCOE) best practice standards for...
-
Director, Digital Marketing
1 month ago
Cincinnati, United States And Anvl, Inc. Full timeAnvl is on a mission to deliver a connected experience for the deskless workforce. Our solutions are used on a daily basis by Fortune 500 and Global 2000 companies across North America to make a difference every day in safety, quality, and productivity. Our partners and customers work with Anvl to enable front line workers using leading edge mobile...
-
Director, Digital Marketing
4 weeks ago
Cincinnati, United States And Anvl, Inc. Full timeAnvl is on a mission to deliver a connected experience for the deskless workforce. Our solutions are used on a daily basis by Fortune 500 and Global 2000 companies across North America to make a difference every day in safety, quality, and productivity. Our partners and customers work with Anvl to enable front line workers using leading edge mobile...
-
Director, Digital Marketing
2 weeks ago
Cincinnati, United States Anvl Full timeAnvl is on a mission to deliver a connected experience for the deskless workforce. Our solutions are used on a daily basis by Fortune 500 and Global 2000 companies across North America to make a difference every day in safety, quality, and productivity. Our partners and customers work with Anvl to enable front line workers using leading edge mobile...
-
Director, Digital Marketing
3 days ago
Cincinnati, United States Anvl Full timeAnvl is on a mission to deliver a connected experience for the deskless workforce. Our solutions are used on a daily basis by Fortune 500 and Global 2000 companies across North America to make a difference every day in safety, quality, and productivity. Our partners and customers work with Anvl to enable front line workers using leading edge mobile...
-
Director, Digital Marketing
1 month ago
Cincinnati, United States Anvl Full timeJob DescriptionJob DescriptionAnvl is on a mission to deliver a connected experience for the deskless workforce. Our solutions are used on a daily basis by Fortune 500 and Global 2000 companies across North America to make a difference every day in safety, quality, and productivity.Our partners and customers work with Anvl to enable front line workers using...
-
Director, Digital Marketing
4 weeks ago
Cincinnati, United States Anvl Full timeJob DescriptionJob DescriptionAnvl is on a mission to deliver a connected experience for the deskless workforce. Our solutions are used on a daily basis by Fortune 500 and Global 2000 companies across North America to make a difference every day in safety, quality, and productivity.Our partners and customers work with Anvl to enable front line workers using...
-
Director of Marketing
2 weeks ago
Cincinnati, United States trak group Full timeDirector of MarketingStep into a high-visibility role with unparalleled perks and growth opportunities. Join our dynamic team to drive innovative marketing strategies and make a meaningful impact!Why you should work here:· Work-Life Balance: Enjoy 1 day of work-from-home flexibility each week.· High Visibility: Take on a role with significant exposure...
-
Digital Account Manager
1 month ago
Cincinnati, United States Helium SEO Full timeJob DescriptionJob DescriptionDigital Strategy Consultant - Level 1Are you a passionate digital marketer looking to make a real impact? Helium SEO is seeking a dynamic Account Manager to drive success for our valued clients and elevate their digital marketing efforts.As a Digital Strategy Consultant, you can showcase your expertise, creativity, and client...
-
Digital Account Manager
4 weeks ago
Cincinnati, United States Helium SEO Full timeJob DescriptionJob DescriptionDigital Strategy Consultant - Level 1Are you a passionate digital marketer looking to make a real impact? Helium SEO is seeking a dynamic Account Manager to drive success for our valued clients and elevate their digital marketing efforts.As a Digital Strategy Consultant, you can showcase your expertise, creativity, and client...
-
Digital Strategy Consultant
4 weeks ago
Cincinnati, United States Helium SEO Full timeJob DescriptionJob DescriptionDigital Strategy Consultant - Level 2Helium SEO is hiring an experienced Account Manager to lead digital marketing projects for our valued clients. As an Account Manager, you will bring your professionalism, enthusiasm, and top-notch communication abilities to foster strong B2B client relationships. Your mission will be to...
-
Digital Strategy Consultant
4 weeks ago
Cincinnati, Ohio, United States Helium SEO Full timeDigital Strategy Consultant - Level 2Helium SEO is hiring an experienced Account Manager to lead digital marketing projects for our valued clients. As an Account Manager, you will bring your professionalism, enthusiasm, and top-notch communication abilities to foster strong B2B client relationships. Your mission will be to deliver exceptional customer...
-
Digital Strategy Consultant
4 weeks ago
Cincinnati, United States Helium SEO Full timeDigital Strategy Consultant - Level 2Helium SEO is hiring an experienced Account Manager to lead digital marketing projects for our valued clients. Based in our vibrant Cincinnati office, this role offers a hybrid work model with WFH options on Tuesdays and Thursdays. Top candidates within a 1-3 hour radius may be considered for a primarily remote...
-
Digital Strategy Consultant
4 weeks ago
Cincinnati, United States Helium SEO Full timeDigital Strategy Consultant - Level 2Helium SEO is hiring an experienced Account Manager to lead digital marketing projects for our valued clients. Based in our vibrant Cincinnati office, this role offers a hybrid work model with WFH options on Tuesdays and Thursdays. Top candidates within a 1-3 hour radius may be considered for a primarily remote...
-
Digital Strategy Consultant
1 month ago
Cincinnati, Ohio, United States Helium SEO Full timeDigital Strategy Consultant - Level 2Helium SEO is hiring an experienced Account Manager to lead digital marketing projects for our valued clients. As an Account Manager, you will bring your professionalism, enthusiasm, and top-notch communication abilities to foster strong B2B client relationships. Your mission will be to deliver exceptional customer...