Director, Digital Marketing

2 weeks ago

Cincinnati, United States Anvl Full time

Anvl is on a mission to deliver a connected experience for the deskless workforce. Our solutions are used on a daily basis by Fortune 500 and Global 2000 companies across North America to make a difference every day in safety, quality, and productivity. Our partners and customers work with Anvl to enable front line workers using leading edge mobile technology, data science, language processing, and dynamic workflows. We need innovative thinkers to design, build, and deliver a high quality and robust Enterprise workforce solution. By leveraging the latest in emerging technologies, we bring practical solutions to businesses of all sizes. Our team members work in a collaborative environment, and we are committed to providing an employee experience with opportunities every day to identify new challenges, innovate, design, build, deliver, and grow. We are building a high-caliber, fast-paced team to deliver on our mission. You can make a difference in the lives of others every day - come join us What We Value:

Pioneer Spirit - ask us, and we'll tell you more What You Will Do:

The Director of Digital Marketing & Sales Enablement will lead and oversee our digital marketing strategies and initiatives to drive revenue growth. You will be responsible for developing and executing digital marketing campaigns across various channels including website, social media, email, and paid advertising. As the Director, you will also drive sales enablement efforts to equip the sales team with the necessary tools and resources to effectively engage with prospects and drive conversion. Key Responsibilities: Develop and execute comprehensive digital marketing strategies to generate leads and drive customer acquisition Create and manage the marketing budget, allocating resources effectively to achieve business objectives Develop deep industry and product knowledge to lead product marketing content and campaigns Oversee the company's online presence and optimize the user experience on the website and other digital touchpoints Manage and optimize paid advertising campaigns across different platforms Implement marketing automation systems and processes to streamline lead generation and nurture programs Collaborate with cross-functional teams to ensure consistent brand messaging and customer experience Lead sales enablement initiatives, including the development of sales collateral, training materials, and sales playbooks Requirements 5+ years of experience in digital marketing, majority in the B2B SaaS industry Proven track record of driving successful digital marketing campaigns and achieving revenue targets Strong understanding of digital marketing channels and analytics tools Experience owning & optimizing Hubspot, Seamless.ai, Wordpress, Adwords/LinkedIn, and other marketing and sales automation platforms Excellent leadership and communication skills Ability to work well in a fast-paced, collaborative environment Bachelor's degree in Marketing or a related field Benefits Full Health, Dental, and Vision benefits Stock options 401k Hybrid work environment Award winning culture

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