Senior Manager Brand and Digital

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Senior Manager Brand and Digital

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locations

Palo Alto, CA

time type

Full time

posted on

Posted 19 Days Ago

job requisition id

R-23384

Together, we can beat cancer. At Varian, a Siemens Healthineers Company, we bring together the world's best talent to realize our vision of a world without fear of cancer. Together, we work passionately to develop and deliver easy-to-use, efficient oncology solutions. We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what’s possible, to improve people’s lives around the world. We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success. If you want to be part of this important mission, we want to hear from you. The Senior Manager, Brand and Digital will have global responsibility for company branding, and overall digital marketing strategy for Varian products and solutions. She/he will be responsible for implementation of the brand strategy within Varian according to globally binding specifications. She/he will play a key role in how our brand is perceived and experienced along with helping us grow awareness and build strong brand equity. Taking a deep internal and external stakeholder-oriented approach this individual will project manage the brand’s journey into the future. Keeping digital marketing strategy in the front and centre of the brand’s journey this individual will also work closely with the strategic marketing communications advisors in building a digital first strategy for all creative campaigns.

Responsibilities Implement the overall company’s brand strategy and strategic messaging Lead execution of new brand strategy Mentor and guide a team of Creative Designers Maintain day-to-day project management across all elements of brand strategy Lead main marketing routines with the various stakeholders including product and GEO teams, ensuring coordination of main brand activities Develop main brand updates and decks for key internal and external stakeholders Establish and steward brand governance for BA VAR Interface with global stakeholders in Varian with corporate Brand Management to drive implementation of brand strategy, specifications and protection of its assets Develop and implement a comprehensive digital strategy aligned with the overall business goals and objectives of key product lines Establish a digital marketing framework in collaboration with Global, Regional/Local Marketing Teams including customer journey mapping in selected countries and understanding the Omni-channel behavior of our health care professionals. Facilitate change management in the adoption of digital technologies as a tool for integrated marketing campaigns to enhance operational excellence by collaborating with diverse stakeholders Collaborate closely with relevant cross-function stakeholders, to build lead generation and nurturing campaigns, creating quality MQLs Partner closely with web and digital operations team to vvaluate new technologies. Provide thought leadership and perspective for adoption where appropriate. Required Knowledge/Skills, Education, and Experience BA/BS Communications, Marketing, Advertising or equivalent; MBA highly desirable Experience and

familiarity with building digital marketing strategies using social channels, community management, online campaign development and social production requirements is a requirement 10+ years of successful experience within brand communications, creative and brand strategy, or communications Ability to interface with upper management and global colleagues in a professional manner Ability to create engagement through the brand/win others over Possess strong negotiation skills Proven creative innovative and strategic thinker Collaborative team player Experience from vendor management and the RFP process Experience working with (or within) agencies on brand-related projects Experience in managing brand architecture across a marketing portfolio according to set brand specifications of a global master brand Effective and engaging team player with strong verbal communication and presentation skills Possess ability to cultivate a collaborative working environment Skilled in operating in compliance with regulatory requirements and internal tools Exceptional communication and interpersonal skills Travel required:

X% Preferred Knowledge/Skills, Education, and Experience The successful candidate will have experience in from working within set frameworks for a masterbrand strategy and strategic messaging across multiple touchpoints, including products. Successful demonstration of key responsibilities and knowledge as listed above Cross-functional indirect project and team leadership Proven expertise in complex project management across different stakeholder groups Vendor and partner management Creative and brand design experience with familiarity of design tools will be an added advantage Outstanding communicator with the ability to build relationships, influence across all levels, and drive smart decision-making Impeccable organizational skills, a strategic thinker with a keen eye for detail Extremely high proficiency in Powerpoint and other MS Office tools as well as familiarity with project management tools Interest in medtech and ability to understand high tech products aimed at healthcare workers and patients Comfortable in a fast-paced, self-starter environment Experience in establishing new products under a master brand, including naming according to set specifications Comfort and ability to manage ambiguity Experience with demand generation/sales enablement #LI-CORP1 Fighting cancer calls for big ideas. We envision a world without fear of cancer. Achieving this vision takes dedication and commitment from all of us, every single day. That's why we celebrate and value the distinctly beautiful and intersectional identities of each of our employees. We are a mirror of our patient-base, which allows us to innovate. Big ideas come from everywhere, and the best ideas are fostered by our unique individual experiences. At Varian, we encourage you to bring your whole self to work and believe your bold and authentic perspective will help to power more victories over cancer. TogetherWeFight Privacy Statement Equal Employment Opportunity Statement Varian is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law. EEO is the Law Applicants and employees are protected under Federal law from discrimination. To learn more, Click here . Pay Transparency Non-Discrimination Provision Varian follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more,

Click here

. The base pay range for this position is Min $140,400 - Max $252,800 The pay wage range shown is based on the job posting's primary location. Actual compensation packages are based on a wide array of factors, including but not limited to skill set, experience, certifications, and location.

About Us

Together, we can beat cancer. Imagine a world without fear of cancer. We do, every day. Varian Medical Systems is the world’s leading manufacturer of medical devices and software for treating and managing cancer. For more than 70 years, we have developed, built, and

delivered innovative

cancer care technologies and solutions for our clinical partners around the globe to help them treat millions of patients each year. Taking an Intelligent Cancer Care approach, we are harnessing advanced technologies like artificial intelligence,

machine learning,

and data analytics to advance cancer treatment and expand access to care to help patients become survivors. When you join Varian, you become part of a global network of innovative and inspired minds working together across the globe. We keep the patient and our clinical partners at the center of our thinking as we power new victories in cancer care. Because for cancer patients everywhere, their fight is our fight.

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