Senior Digital Marketing Manager | Hybrid in Charlotte | Marketing Agency

3 weeks ago

Charlotte, United States CRAFTED Full time

Senior Digital Marketing Manager – Hybrid in Charlotte

Please note that this hybrid role requires three days a week in-person at our Charlotte, NC office.

We are only considering local Charlotte, NC candidates at this time.

Highlights

We are in-person working hybrid in Charlotte, NC; in-office Tues. – Thur. We work to unleash the greatness that impacts our everyday lives We are collaborative, friendly, fun, and do amazing work We value the bond with each other as we build community We bring together brand and demand generation for B2B manufacturers We offer competitive compensation, paid time off, and benefits

Overview

The Senior Digital Marketing Manager plays a key leadership role on our professional services team supporting digital strategy and activating digital marketing initiatives. In collaboration and coordination with multi-disciplinary team members, the role will lead paid media campaigns and support organic channels across our client portfolio.

This is a great opportunity to manage and build experience in an array of digital mediums supporting the written, visual, and spoken word for enterprise and mid-market manufacturers with amazing innovations. If you enjoy working with positive, collaborative, and talented people making an impact in our world, you’re going to love working with the Crafted team.

The ideal candidate can strategically produce and effectively optimize digital marketing campaigns engaging key audience segments.

Role & Responsibilities

Author digital media strategy and effective execution of digital marketing initiatives including Paid Search, Display/Retargeting, and Paid Social channels in alignment with organic channels. Develop campaign and program briefs that achieve client objectives and align with strategy and quarterly planning. Lead and manage the development of short-form (action-oriented) digital content (paid media ads, emails, social media posts, landing pages, webinars) for demand generation campaigns that drive measurable results. Manage CMS content to support digital campaigns and touchpoints. Manage implementation of lead nurture campaigns with marketing automation platforms. Collaborate on SEO content optimizations. Analyze client digital marketing performance and analytics for client reporting and key insights. Participate in client discovery meetings to support strategy and campaign execution. Manage the marketing calendar and strategically plan timelines. Measure, analyze, and optimize MROI across marketing campaigns and initiatives. Direct multi-disciplinary team members to achieve campaign goals.

Your Required Education and Professional Experience

A strategic thinker and excellent tactician who rolls up their sleeves to drive results 5+ years of proven experience within an agency setting or in-house B2B brand A process and data-driven demand generation marketer A confident communicator who can engage and deliver in a myriad of settings A subject matter expert in aspects of digital marketing campaign platforms Experience achieving measurable business objectives Direct or indirect B2B manufacturing experience Bachelor's degree in related communications field Experience managing or directing digital marketing team members is a plus

Success Measurements

Campaign performance, client satisfaction, and quality of marketing initiatives (pre-defined metrics, vary by client) Effectiveness and presentation quality of marketing deliverables/assets (including outside partners) Contribution to agency revenue through on-time deliverables, on-budget tasks, and billing Continued learning and growth in practice areas and understanding client subject matter

Your Personal Attributes & Skills

A passion and enthusiasm for creating compelling and engaging content about innovative products that impact our everyday lives. A collaborator who thrives in a fast-paced environmentacross team disciplines A problem solver; someone who will jump in, no matter the task, to ensure that the deliverables are well done on behalf of the client. Someone who can think independently, is self-assured in making tough decisions, and can adapt to changing environments. Be curious, self-motivated, hard-working, well-organized, and resilient to shifting priorities. Confidence; presence and poise; high cognitive and emotional intelligence; competitiveness; empathy; resiliency; work ethic; leading by example Team player who works well collaboratively and is quick to credit others Positive attitude with humility and a sense of humor Effective time management skills and the ability to multi-task; calm under pressure Strong intellectual curiosity and high attention to detail Desire for autonomy and proactive initiative Comfortable with (and eager to create) change and fluidity based on circumstances

What We Offer

Be part of a team that likes to have fun and is focused on quality work and performance Competitive salary, health insurance, disability, 401k + match, and profit sharing Paid time off for holidays, vacation, sick, or personal

#J-18808-Ljbffr

  • Marketing Manager | Charlotte

    1 week ago

    Charlotte, United States SMPS Charlotte Full time

    EDIFICE Construction is a commercial contractor with 46 years of exceptional building experience. It is listed as an ENR Top 400 U.S. General Contractor and has corporate headquarters in Charlotte, NC and offices in Greenville and Charleston, SC. The organization is currently seeking a Marketing Manager for our Charlotte Office. You will work with a group of...

  • Marketing Manager

    7 days ago

    Charlotte, United States Flo. Marketing Full time

    Driven. Passionate. High-performer. High-achiever. Are these words that are typically used to describe you? If so, we'd love to chat! Role Overview: We're looking for a dynamic and driven marketer who is passionate about crafting effective marketing strategies and executing impactful initiatives. As our Marketing Manager, you will manage client marketing...

  • Marketing Manager

    7 days ago

    Charlotte, United States Flo. Marketing Full time

    Driven. Passionate. High-performer. High-achiever. Are these words that are typically used to describe you? If so, we'd love to chat!Role Overview:We're looking for a dynamic and driven marketer who is passionate about crafting effective marketing strategies and executing impactful initiatives. As our Marketing Manager, you will manage client marketing...

  • Digital Marketing Intern

    3 days ago

    Charlotte, United States Panthers Football, LLC Full time

    Digital Marketing Intern 800 S Mint St, Charlotte, NC 28202, USA Req #860 Tuesday, January 16, 2024 Position: Digital Marketing Intern Department: Digital Marketing Reporting Relationship: Reports to Senior Manager, Performance Marketing Status: Intern (Non-Exempt) Position Summary The Carolina Panthers are seeking a Digital Marketing...

  • Coordinator - Marketing - CLTFC

    7 days ago

    Charlotte, United States Charlotte FC Full time

    Coordinator - Marketing - CLTFC 8600 McAlpine Park Dr, Charlotte, NC 28211, USA Req #932 Monday, April 22, 2024 JOB TITLE: Coordinator - Marketing CLTFC DEPARTMENT: Marketing REPORTING RELATIONSHIP: Reports to Senior Manager, Brand Strategy & Events STATUS: Full-Time (Exempt) About Charlotte FC Charlotte Football Club is the Major League Soccer Club in the...

  • Digital Marketing Intern

    1 week ago

    Charlotte, United States Tepper Sports & Entertainment Full time

    Position: Digital Marketing Intern Department: Digital MarketingReporting Relationship: Reports to Senior Manager, Performance Marketing Status: Intern (Non-Exempt) Position Summary The Carolina Panthers are seeking a Digital Marketing Intern who will primarily focus on performance marketing while contributing to each fundamental aspect of digital marketing,...

  • Coordinator - Marketing - CLTFC

    7 days ago

    Charlotte, United States Charlotte Football Club Full time

    8600 McAlpine Park Dr, Charlotte, NC 28211, USA Req #932 Monday, April 22, 2024 DEPARTMENT: Marketing REPORTING RELATIONSHIP: Reports to Senior Manager, Brand Strategy & Events STATUS: Full-Time (Exempt) Charlotte Football Club is the Major League Soccer Club in the Carolinas. The Club’s mission is to be a unifying force that is bigger than one city and...

  • Director of Marketing Strategy, Execution, Digital, and Growth

    3 weeks ago

    Charlotte, United States Luxer One Full time

    Job Description Job Description At Luxer One, we’re relentlessly improving the way the world receives goods. Whether it’s last-mile delivery at multifamily properties and offices, or buy online and pick-up in-store orders in retail, we are dedicated to finding the best solutions for our customers. We are currently experiencing rapid growth and we are...

  • Director of Marketing Strategy, Execution, Digital, and Growth

    3 weeks ago

    Charlotte, United States Luxer One Zoho Full time

    Job Description At Luxer One, we're relentlessly improving the way the world receives goods. Whether it's last-mile delivery at multifamily properties and offices, or buy online and pick-up in-store orders in retail, we are dedicated to finding the best solutions for our customers. We are currently experiencing rapid growth and we are seeking a Digital...

  • Marketing Manager Go To Market

    2 days ago

    Charlotte, United States Brightspeed Full time

    Job Description We are looking for a Marketing Manager, Go To Market to join our Mass Markets Team. In this role, you will report to the Senior Manager, Go To Market. You will collaborate with cross functional teams to ensure call center and partner sales team readiness as new residential and small business products, pricing and offers are launched in...

  • Marketing Manager Go To Market

    1 day ago

    Charlotte, North Carolina, United States Brightspeed Full time

    Job DescriptionWe are looking for a Marketing Manager, Go To Market to join our Mass Markets Team. In this role, you will report to the Senior Manager, Go To Market. You will collaborate with cross functional teams to ensure call center and partner sales team readiness as new residential and small business products, pricing and offers are launched in market....

  • Marketing Coordinator

    1 week ago

    Charlotte, United States SMPS Charlotte Full time

    Freese and Nichols is seeking a Marketing Coordinator for an opportunity in Charlotte, North Carolina. As Marketing Coordinator, you will be responsible for the development and production of proposals, statements of qualifications and shortlist presentations. You will also coordinate and create supplementary materials, update information in our marketing...

  • Digital Business Development Specialist

    1 week ago

    Charlotte, United States Rx Express Marketing, Inc. Full time

    **Responsibilities**: - Develop and compile leads from various sources. - Build effective target audiences and segments for every message to drive engagement and revenue. - Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices. **Requirements**: - Sales experience, preferably in...

  • Marketing Manager

    7 days ago

    Charlotte, United States Driven Brands Full time

    Company:Driven Brands We invite you to join us at Driven Brands! Headquartered in Charlotte, NC, Driven Brands (NASDAQ: DRVN) is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash. With over 4,500...

  • Marketing Manager

    1 week ago

    Charlotte, United States Driven Brands Full time

    Company:Driven Brands We invite you to join us at Driven Brands! Headquartered in Charlotte, NC, Driven Brands (NASDAQ: DRVN) is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash. With over 4,500...

  • Digital Content Manager Job Description

    16 hours ago

    Charlotte, United States City of Charlotte Full time

    Overview The City of Charlotte is the largest municipality in North Carolina and the 15th largest city in the United States, with a total population of more than 897,000 citizens. A major commerce center, Charlotte hosts several of the nation’s largest banks and technology companies. Also known as the Queen City, Charlotte is home to the Carolina...

  • Senior Marketing Manager

    2 weeks ago

    Charlotte, United States Blackstone Shooting Sports Full time

    Job DescriptionJob DescriptionBlackstone Shooting Sports is a premier destination for novices and enthusiasts alike - offering both an exceptional e-commerce store and a brick-and-mortar location in Charlotte, NC (with another location on the way!). We are dedicated to providing a best-in-class entertainment experience for all our guests, while upholding the...

  • Marketing Operations Manager, Go-To-Market

    7 days ago

    Charlotte, United States Brightspeed Full time

    Job DescriptionJob DescriptionCompany DescriptionAt Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of...

  • Marketing Operations Manager, Go-To-Market

    3 days ago

    Charlotte, United States Brightspeed Full time

    Job DescriptionJob DescriptionCompany DescriptionAt Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of...

  • Senior Manager

    2 weeks ago

    Charlotte, United States Highline Warren Full time

    Senior Manager / Director Integrated Marketing Manager SUMMARY It is an exciting time to join Highline Warren! We are the leading national manufacturer and distributor of consumable and maintenance products for the automotive aftermarket. The company was formed through the strategic combination of Highline Aftermarket and Warren Distribution in 2020. With 20...