Digital Content Manager Job Description
2 weeks ago
Overview
The City of Charlotte is the largest municipality in North Carolina and the 15th largest city in the United States, with a total population of more than 897,000 citizens. A major commerce center, Charlotte hosts several of the nation’s largest banks and technology companies.
Also known as the Queen City, Charlotte is home to the Carolina Panthers, the Charlotte Hornets and the NASCAR Hall of Fame. We work hard to ensure that the community will be a winning city for everyone – a truly remarkable place to live, work, learn and play. Join us in helping to keep our City thriving, ensuring upward mobility and advancement in the workplace.
Summary
As a team lead in the Charlotte Communication and Marketing (CC&M) Department, this position reports to the Assistant Director of Content Strategy and is an integral part of executing the content strategy. The Digital Content Manager is primarily responsible for overseeing the City’s communication, primarily on web and social media, while adhering to city-wide principles. Duties include analyzing social media metrics, identifying trends, and planning digital campaigns to grow the City’s following and engagement through written and video content.
Major Duties and Responsibilities
•Working with Digital Content Specialists to curate relevant and compelling content for social media platforms, such as Instagram, X, LinkedIn, Facebook, YouTube, and Nextdoor.•Establishing and executing a short-and long-term content calendar for social media, newsletters, and web campaigns for various digital channels.•Writing and editing copy that is concise, engaging, easy to understand, on-brand, and backed by facts. •Leading the Digital Content Team (two direct reports) in meeting KPIs of for engagement and awareness growth across social media platforms.•Moderating the City’s online perception by managing social media conversations, monitoring engagement, and escalating harmful conversations or sentiment in a timely fashion.•Monitoring and analyzing industry trends and engaging with peer cities for best practices.•Working with cross-functional teams to plan and manage social media marketing campaigns and advertising. •Collaborating with the Assistant Director of Content Strategy and the TV Studio Manager to ensure content requests align with the CC&M content strategy and are feasible to produce. This also includes determining the most appropriate resources between broadcast and the digital content team to produce accepted projects. •Partnering with video requestors/PR Team to schedule and project manage needed forms, timelines, shoots, content review and final delivery. •Ensuring unity throughout content by promoting a consistent brand voice and identity that aligns with the brand standards.
Knowledge, Skills & Abilities
•Excellent writing skills with demonstrated ability to write successfully for websites and other digital interfaces. •Self-motivated, proactive, and able to work independently and collaboratively in a fast-paced environment. •Demonstrated ability to coordinate projects and delegate simultaneously.•Basic knowledge and operation of the Adobe Suite, specifically Premiere, AfterEffects and Photoshop. •Familiarity with content distribution and amplification strategies, including social media management tools, advertising, and marketing. •Cultural understanding and sensitivity to tailor content to our target audience’s preferences, interests, and nuances.•Ability to effectively manage a team, complete documentation, and present on projects and solutions as needed.
Preferred Qualification
•Bachelor’s degree in marketing, communication, journalism, or a related field. •5+ years of experience as a content manager, social media manager, or similar role.
Minimum Qualifications
High school graduate or equivalent and seven years relevant experience.
Or
Associate’s Degree and five years relevant experience.
Conditions of Employment
The City’s Background Check Policy requires background checks to be conducted on final internal or external candidate(s) applying for any position with the City of Charlotte. The type of information that will be collected as part of a background check includes, but is not limited to: reference checks, social security verification, education verification, criminal conviction record check, and, if applicable, a credit history check, sex offender registry and motor vehicle records check.
Background checks must be in compliance with all federal and state statutes, such as the Fair Credit Reporting Act (FCRA). The checks must be consistent with the guidelines set forth by these laws requiring organizations to obtain a candidate’s written authorization before obtaining a criminal background report, motor vehicle records check or credit report; and to properly store and dispose of information derived from such reports.
Final candidates must pass a pre-employment drug-screening test and physical examination. During the selection process, candidates may be asked to take a skills test, and/or participate in other assessments.
The City of Charlotte is an Equal Opportunity Employer.
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