Marketing Manager

1 month ago

Charlotte, United States Driven Brands Full time

Company:Driven Brands

We invite you to join us at Driven Brands

Headquartered in Charlotte, NC, Driven Brands (NASDAQ: DRVN) is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash.

With over 4,500 centers in 15 countries, Driven Brands is the parent company of some of North America's leading automotive service brands including Take 5 Oil Change, Take 5 Car Wash, Driven Glass, Meineke, Maaco, CARSTAR, and more. Our network services over 50 million vehicles annually and generates more than $5 billion in system-wide sales each year.

Our culture inspires high performance and innovation, enabling our employees to go further, faster in their careers. With amazing people and great brands, we confidently look forward to exciting growth ahead, and believe in following the values that support this vision.

JOB DESCRIPTION:

Responsibilities

  • Serve as a marketing support liaison between the Maaco brand team and franchisees, building relationships and helping drive franchisee business forward
  • Help educate franchisees on how we develop comprehensive marketing and media plans to drive sales growth
  • Ability to articulate in both oral and written communications, with the interpretive/analytical skills to convert charts, graphs and research findings into a story appropriate for franchise owner and employee audiences
  • Responsible for direct oversight and development of 2-4 direct reports
  • Provide educational support to franchisees on the importance of additional local marketing - building and executing additional local media investment for franchisees that integrates, but doesn't compete, with the national plan
  • Analyze business performance at the franchisee, regional, and national level - leveraging data to inform franchisees on the current state of their business relative to the marketing performance
  • Lead marketing innovation projects that are intended for a resource and educational piece for the franchisee.
  • Host communication with DMAs and one to one with franchisees across the system to communicate marketing performance and media plans
  • Work closely with operations managers in the specific regions to ensure all centers have appropriate information on marketing and media plans
  • Partner with operations managers to provide any necessary data or metrics to improve business performance on a local level


Qualifications:
  • Bachelor's degree in business, marketing, advertising, or customer relations preferred.
  • 2 - 3 years of marketing experience; franchise or client facing relations strongly preferred
  • Strong marketing background with a focus on critical thinking and marketing strategy
  • Proficient and passionate problem-solver
  • Strong project and time management skills and the ability to manage multiple projects at one time
  • Ability to engage in candid and constructive dialogue with franchisees, navigating difficult conversations with empathy and professionalism
  • Self-starter that excels in a performance-driven environment is detailed oriented and can thrive in a fast-paced, ever-changing environment
  • Strong written and verbal communication skills
  • Strong Microsoft Office (Excel, PowerPoint, Word, Outlook) skills
  • Ability to translate data into comprehendible storytelling for a franchisee and/or leadership
  • Strong understanding of digital media across paid search, paid social, programmatic and CTV
  • Collaborative working style to interface with marketing team, partners and senior leadership
  • Ability to create and deliver presentations to franchisees and senior level management


#LI-KD1

#LI-HYBRID

#DBCORP

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