Director of Product Marketing

3 weeks ago

Lindon, United States Awardco Full time

Awardco is reimagining the workplace to be more rewarding, supportive, and fun for everyone. As one of the fastest-growing companies in the employee experience industry, our mission is to help employees love what they do, love where they work, and get recognized for their efforts—especially our own employees And as winners of Glassdoor’s Best Places to Work, Best in Brightest in the Nation, and Great Place to Work, we do much more than talk the talk. We are looking for an experienced Director of Product Marketing to help drive our go-to-market (GTM). You'll drive the marketing strategy around Awardco products and partner closely with cross-functional teams for customer/audience research, packaging of products, pricing, competitive landscape, and sales enablement. As the leader of Product Marketing at Awardco, this role will have highly-visibility and flexibility to drive forward our strategy and results What you will do: Develop and maintain a deep understanding of our prospects and customer base. Establish cohesive and compelling messaging and positioning for Awardco products and features. Define, build and execute the go to market strategy for new products/features including launch timeline, content strategy, and communication plan for both prospects and customers. Create and maintain product messaging consistency across internal teams (sales, marketing, customer success, product). Drive new market launches with competitive and market research, product positioning and messaging architecture. Deliver continuous value around Awardco’s products throughout the entire customer journey. Create enablement material to support Sales and internal teams around users, personas, competitive advantage and benefits. Build campaigns to support new customer acquisition and customer upsell What you will bring: Clearly and concisely communicate products’ value based upon customer and business needs. Experience working with cross-functional teams Proven track record of taking ownership and driving results Identify market needs using qualitative and/or quantitative research Experience in a tech or start-up environment Positive attitude and solid work ethic Friendly, people-oriented personality 5+ years of experience in product marketing experience in B2B 4-years Bachelor's Degree or equivalent experience Why join Awardco: One of the fastest growing companies in the Nation: 3x Inc. 500, 2x Deloitte Technology Fast 500, 2x Mountain West Capital Network Fast 100, 3x Fast 50 (Utah Business), and 3x UV50 Fastest Growing Companies (BusinessQ), to name just a few. Great Place to Work certified, one of the Best and Brightest companies to work for, and ranked on the Salt Lake Tribune's Top Workplaces. A revolutionary, client-approved product. Leadership that listens. New 200,000 sq. ft. headquarters.

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