Director Product Marketing

2 weeks ago


Columbus, United States Blue Yonder Full time

BLUE YONDER, INC

Director Product Marketing

WAUKESHA ,

Wisconsin

Apply Now

JOB REQUIREMENTS: Blue Yonder Job Title: Director, Product MarketingLocation: US- Remote Overview: Blue Yonder is looking for a creative,talented, and dynamic Product Marketing leader with a passion forpositioning, messaging and launching market-defining technologies tohelp Blue Yonder accelerate its leadership in Supply Chain management.This is a strategic, high-impact product marketing role that will ownproduct marketing for Blue Yonder Luminate Cognitive Platform, ControlTower and related composable microservices. Reporting to the SeniorDirector of Product Marketing, this is a highly visible andcollaborative role with substantial accountability and scope. You willwork closely with your product management and industry strategy peers todefine positioning for Blue Yonder\'s platform, develop differentiatedmessaging, and invent creative ways to illustrate core valuepropositions which will have material impact on the growth of BlueYonder\'s business. What you will do: Work closely with ProductManagement to develop a deep understanding of the Luminate CognitivePlatform and Control Tower capabilities as well as new enhancements onthe roadmap, mapping these to market/buying requirements Manage the NPIcalendar and overall timing of releases to meet the needs of internaland external stakeholders Develop and execute product go-to-market, fromstrategy to tactical plan development to content creation, then work inconcert with cross-functional teams to ensure successful execution Incollaboration with Competitive Intelligence, evaluate marketopportunities and risks by keeping abreast of competitive, customer andmarket trends Build messaging & positioning that clearly articulatesBlue Yonder\'s differentiation and ability to meet the specializedrequirements for Blue Yonder\'s ICP Build illustrative narratives andvisual demonstrations that showcase the value and differentiation ofBlue Yonder\'s new and existing advanced capabilities. Create sales andcustomer success enablement materials and programs including fieldcommunications, customers presentations, and market overview content tosupport the sale and adoption of the Luminate Cognitive Platform andControl Tower. In collaboration with the Sales Enablement team, supportthe cascade of these programs across all customer-facing teams. What weare looking for: Bachelor\'s Degree required, MBA/master\'s stronglypreferred 10+ years of marketing experience 3+ years of SaaS andEnterprise Software Product Marketing or equivalent experienceExperience of and understanding of supply chain... For full info followapplication link. Equal opportunity All qualified applicants willreceive consideration for employment without regard to race, color,religion, marital status, gender, gender identity or expression, sexualorientation, national origin, genetics, disability, age, or veteranstatus or any other characteristic protected by law applicable to thestate in which you work. ***** APPLICATION INSTRUCTIONS: ApplyOnline: ipc.us/t/1CD97292C72A4C87

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