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Marketing Analyst

1 month ago

Sioux Falls, United States Service Corporation International Full time

All current associates must apply through "My Career" on your Workday Homepage. Consider the possibilities of joining a Great Place to Work As part of the marketing team, the Marketing Specialist will provide in-depth marketing expertise, brand analysis, and strategic solutions that help in attaining business goals and objectives. Identify opportunities based on market performance and trends to implement across multiple channels, offline and online. Responsible for creating and improving marketing content, including content to raise brand awareness, and monitoring metrics to identify best practices. Manage performance to budgets, recognizing potential risks and opportunities. Work with field leaders to ensure proper messaging communicated on all platforms. ESSENTIAL DUTIES AND RESPONSIBILITIES Analyze marketing data to identify potential opportunities to increase lead volume while simultaneously maintaining/reducing Marketing Cost Per Sale. Develop and monitor monthly direct mailings to maximize response and minimize over-saturation. Oversee seminar attendee distribution, provide technical support, compile and analyze various reports in Salesforce CRM and MS Excel. Adhere to set lead budgets by location on a monthly basis, recording updates to leads and monies. Create and revise marketing content on all current and new advertising pieces & promotional material. Track KPI metrics related to new/revised content, interpret data, provide results/analysis to Marketing Manager. A/B testing new creative to create best practices. Translate and implement brand style guide into all creative content production, ensuring brand consistency. Compose email campaigns for seminar model using Marketing Cloud, tracking metrics and analyzing results. Be a source of support and management of all marketing invoicing procedures. Provide accurate and timely communication of project and performance metrics. Be a catalog source for the marketing department in regards to all creative content. Work with external designers and SCI Direct staff on print material design/layout. Act as a liaison for Director’s Choice and the field to continually improve experience for consumer. Follow up with proper parties on received service emails. Collaborate with marketing team to develop creative marketing concepts. Expand and/or create a marketing message which benefits both the Pre-Need and At-Need teams, reducing the company’s overall marketing spend while improving brand awareness and lead generation. Coordinate sharing of marketing information among departments and external customers. Align marketing strategy with Sales Operations monthly, yearly goals. Create posts for seminar events on social media platforms - Facebook, Eventbrite. Take on other duties as necessary within the department to support overall success of the organization. EDUCATION/EXPERIENCE/MINIMUM Requirements Bachelor’s degree or equivalent in Marketing, Advertising or related field. Proficient in Microsoft Office (Excel, PowerPoint). Fluent in Adobe Creative Suite (Photoshop, Illustrator, InDesign). COMPETENCIES To perform the job successfully, an individual should demonstrate the following competencies: Problem Solving: Gathers and analyzes information skillfully, identifies and resolves problems in a timely manner, develops alternative solutions, uses reason even when dealing with emotional topics. Analytical: Collects and researches data, synthesizes complex or diverse information, uses intuition and experience to complement data, designs workflows and procedures. Attention to detail: High degree of accuracy, ability to work on multiple projects simultaneously. Technical Skills: Define solutions to address business needs, pursues training and development opportunities, shares expertise with others, strives to continuously build knowledge and skills. Interpersonal Skills: Ability to promote a positive professional image, demonstrates personal integrity, remains open to others' ideas and tries new things. Communication: Speaks clearly and persuasively in positive or negative situations, listens, receives clarification, and responds well to questions, presents information effectively. Teamwork: Cross-functional collaboration, gives and welcomes feedback, balances team and individual responsibilities, able to build morale and group commitments to goals and objectives, exhibits objectivity and openness to others' views, ability to work independently as well as part of a team. Postal Code: 33317 Category (Portal Searching): Marketing and Advertising #J-18808-Ljbffr