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Field Marketing Specialist

3 months ago

San Diego, United States Boochcraft Full time

We are pioneering a Booch revolution, and our family is growing If you want to make waves in the innovative Kombucha category, we are seeking high energy and passionate people to represent BOOCHCRAFT. We are a rapidly growing kombucha brewery and we provide significant opportunities for growth and development. We would love to share with you our vision for the brand, our values, and how you can help us make an impact. Our Values: Be Bold: competitive spirit, inspired to create connection, and unafraid to fail. Give a Sh*t: passionate, change-maker, and conscientious of the impact we make. Own It: responsible, self-motivated, and scrappy. Do Better: curious, evolutionary, and never stop learning. Win Together: selfless and willing to go the extra mile to help the team. As a Boochcraft Field Marketing Specialist, you will ensure that Boochcraft Hard Kombucha and Mood Functional Tonics maintain a strong brand presence in your market. In this role, you’ll have the opportunity to implement product samplings, promotions, and trainings to both industry professionals and consumers. You will act as an expert on all things Boochcraft, developing a deep understanding of the target consumer, lifestyle, brand positioning and differentiators to identify opportunities to meet goals. You will drive visibility and loyalty among gatekeepers, bartenders, and consumers to create trial and adoption opportunities within the greater San Diego region. What You Will Do: Act as a valued brand resource and advocate for Boochcraft and Mood. Maintain awareness of best practices, trends, and brand standards. Implement brand and trade marketing strategies in the market. Develop and engage in on-premise (bar/restaurant/taproom) activations in assigned target accounts. Organize and execute sampling events in local off-premise retail, grocery, and community engagement events. Execute events as assigned by manager. Deliver engaging brand and category educational presentations for trade and consumers. Ensure POS and promotional collateral is up-to-date and visible in accounts. Maintain standards across products and POS, making real-time adjustments as needed. Gather real-time photo and video content to share with the social media team. Create and maintain relationships with key market stakeholders, including local trade community, influencers, and partners. Provide positive and memorable experiences for consumers. Leverage social media and other tools to promote sales within community and designated territory. Participate in debriefs with team to effectively decipher strengths and opportunities for events, POS, and activations. Complete quantitative and qualitative reports as needed, including competitive brand observations. Adhere to T&E and activation budgets. Increase brand awareness by partnering with the sales team to activate assigned accounts. Capture event execution in appropriate reporting tool. Field-based position spending 4.5 days/week activating the market, 0.5 days administrative and/or event sourcing. Audit 3rd party agency personnel in the field as directed by manager. Nontraditional working hours; typical schedule could be Thursday – Monday Noon to 8pm, work schedule follows consumer shopping and event trends, some overtime to be expected. Achieve assigned goals. Priorities adjusted by manager. Report to Regional Sales Manager. What You Will Need: Preferred College degree and 2 years of Beverage, Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Agency Ambassador, or Tasting Room experience reflecting increasing levels of responsibility; OR High school Diploma plus 3 years of Beverage, Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Agency Ambassador, or Tasting Room experience reflecting increasing levels of responsibility. Creative thinker enthusiastic to bring new and different activation ideas to life. Experience with owned social media and networks. Event and/or activation experience. RBS certification or equivalent certification or in process of obtaining within 6 months of employment. Candidates for this position must have a valid driver’s license and a safe driving record. Required to be 21 years of age or older. This position pays $25 per hour with an additional variable quarterly bonus. We are an equal-opportunity employer that strives to maintain diversity, equity, and inclusion. We consider all qualified applicants for employment without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law. #J-18808-Ljbffr