Sr. Manager, Product Marketing

2 weeks ago


Phoenix, United States Sloane Staffing Full time
ABOUT THE JOB:

The Marketing Product Senior Manager will partner with the Commercial Product Management (PM) team to develop comprehensive campaigns in support of new product and/or ongoing GTM strategies related to our space solutions product portfolio. This includes content for omni-channel marketing as well as sales enablement materials. This role will also be a lead for marketing integration for mergers and acquisitions.
WHAT YOU'LL BE DOING:
  • Partner with PM team to develop and execute marketing GTM planning and execution for all product introductions/refreshes along with updates to the existing portfolio to drive awareness and adoption
  • This includes annual planning at a quarterly cadence in partnership with the PM team and weekly program management
  • Collaborate with marketing team, external partners and PM team on product branding, commercial facing messaging, collateral development, marketing launch plans, and demand generation tactics
  • In partnership with Strategy team, support mergers and acquisitions by planning and execution of marketing playbook (transition planning for brand and commercial activities/channels, customer communications, inclusion in company channels, demand generation cutover, etc)
  • Represent marketing on weekly internal status calls, and coordinate across functions and with sellers on plans and materials.
  • Partner with Ops/Analytics colleagues to analyze marketing performance and optimize accordingly
  • Develop and maintain project plans, budgets and reporting
  • Manage and develop direct report
EDUCATION AND QUALIFICATIONS:

Required Education and Experience:
  • Bachelor's Degree in Marketing, Product Marketing, Digital Marketing or Marketing Communications
  • 8-10 yrs. experience in marketing campaign and strategic content development, execution, and optimization. Related industry experience desired
  • Results oriented; drive and desire to build a commercial (marketing, sales, sales enablement) career
  • Time management skills
  • Experience creating product/service related content leveraging input from multiple stakeholders and other sources of insight
  • Experience partnering with business leadership to translate objectives into omni-channel marketing campaigns that support brand and demand generation
  • Experience analyzing campaign and optimizing marketing to drive performance
  • Strong writing and content creation skills


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