Sr. Marketing Analyst

Job Summary: WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com . WHO ARE YOU? Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on THE TEAM We are excited about music, live entertainment, marketing, data, and technology. We are driven by a passion to understand the root causes of complicated problems and partner with stakeholders to discover and implement solutions. Most of us had no previous experience working in music -- just a shared excitement about the space, a willingness to go to concerts / venues / festivals when needed as part of the job, and a desire to go to concerts / venues / festivals in our free time, too. The Marketing Insights and Data Analytics Services team within the Marketing & Data Strategy organization works on projects across all divisions, to develop insights around Fans and Marketing programs. These insights are used to inspire new marketing programs and improve existing marketing efforts across Concerts, Ticketmaster, and Sponsorship business units. We are also responsible for quantifying the value of our marketing efforts through our test and learn program, incrementality testing and attribution thought leadership. THE ROLE The Sr. Marketing Analyst is responsible for analyzing digital media campaigns and tactics for Live Nation in North America. They will partner with the planning and strategy teams across the entire campaign development process to support data and analytics needs to inform planning decisions, define KPIs, validate that tracking is in place, measure performance, and provide analysis and recommendations based on learnings. This position is responsible for analyzing and interpreting data, distilling learnings into insights, crafting data into stories in presentation formats, presenting learnings to multiple teams, ideating on testing opportunities, and being an analytics thought partner to the media team. The ideal candidate will be an effective storyteller, curious, detail-oriented, and able to extrapolate meaningful and actionable insights from data. They will bring a mix of skills and knowledge that span digital media, business growth optimization, creativity, and an ability to scale up learnings across a large volume of campaigns. This person will report to the Manager, Marketing Analytics. WHAT THIS ROLE WILL DO Conduct in depth ad hoc marketing analysis as identified by strategic partners and planners Synthesize data into clear, actionable insights and recommendations that drive business results Collaborate with business stakeholders to understand their objectives, gather their requirements, and define KPIs, tracking, analytics and reporting for campaigns and channels Drive automation and scale of analytics through creation of tools, self-service dashboards, and self-contained presentations Create and maintain marketing analytics reports and dashboards as needed, ensuring consistency of data sources, metrics and approach and driving adoption across the organization Perform advanced, exploratory, and ad hoc analysis on diverse data sets, requiring writing and running SQL queries to access data across multiple tables within data warehouses Be the expert on media performance measures and metrics (ROAS, CAC, CM, etc.) and determine factors that influence those metrics across the Live Nation business Effectively communicate complex analyses to stakeholders, through compelling writing, creative presentation decks and verbal storytelling Contribute to the development of performance forecasting and planning tools Support media testing operations as needed including testing ideation, test plan design, recommendations and integrated readouts Assist with the maintenance of marketing data sources through escalation of discrepancies to engineering and technical teams WHAT THIS PERSON WILL BRING: Bachelor’s degree from an accredited university or college in Computer Science, Marketing Science, Marketing Analytics or similar field 3+ years of work experience in analyzing and reporting on digital media channels and performance (paid search, paid social, programmatic display) Strong verbal/written communication and data presentation skills, including an ability to effectively communicate with both business and technical teams Proficiency with data visualization, deck design, storytelling and presenting complex information TECHNICAL SKILLS/COMPETENCIES Understanding of key media performance metrics including ROAS, ROI, CAC, Contribution Margin, etc. Experience creating dashboards, authoring reporting and troubleshooting BI reporting and dashboard platforms such as DOMO, Tableau or similar tools Experience with digital media platforms such as SA360, The Trade Desk, Campaign Manager, Facebook Ad Manager, YouTube Analytics, etc. Able to write and run complex SQL queries to pull data required across multiple tables MS Excel expertise – lookups, pivot tables, and complex formulas Proficiency in presentation tools such as PowerPoint or Google Slides Desired: Knowledge of statistics, measuring statistical significance, and statistical testing methodologies Experience working at a growth stage Internet, software, DTC or similar company desired Experience working in Entertainment or Live Events industry BENEFITS & PERKS Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits: HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs) YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets WEALTH: 401(k) program with company match, Stock Program Reimbursement FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings OTHERS: Volunteer time off, crowdfunding network EQUAL EMPLOYMENT OPPORTUNITY We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities. HIRING PRACTICES The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. #J-18808-Ljbffr