FeedOtter: Hands-On Head of Marketing

3 weeks ago


Topeka, United States Philpar Full time

FeedOtter: Hands-On Head of Marketing (SaaS) We are seeking an experienced and highly skilled marketing professional to join our team as our Head of Marketing.

This unconventional role is for someone with deep expertise who can roll up their sleeves and get hands-on with executing marketing initiatives, while also providing strategic vision and thought leadership.

We are a small team. You will work directly with the founder/ceo and be instrumental in moving the business forward. You will likely manage and oversee freelancers from time-to-time but most often you will be directly executing marketing tasks.

Responsibilities Develop and execute marketing strategies that align with the company's objectives, with a particular focus on digital marketing, content creation, and customer engagement Drive the creation of marketing content, including email newsletters, blog posts, and promotional materials, maintaining high standards of quality and engagement Hands-on management of marketing campaigns, from concept through execution and analysis Optimize our website and blog content for search engines and user experience Identify opportunities to repurpose and update existing content assets Conduct research and analysis to inform our overall marketing strategy Manage your workflow with significant autonomy, setting and adhering to your deadlines while remaining flexible to the company's evolving needs

Qualifications

5+ years of professional marketing experience, preferably in SaaS/tech Proven track record of executing successful hands-on marketing campaigns and initiatives Exceptional writing, editing, and content creation skills Deep expertise in SEO, email marketing, website optimization, and marketing analytics Self-motivated with the ability to work independently and manage multiple projects Outstanding problem-solving, critical thinking, and decision-making abilities Bachelor's degree in Marketing, Communications, or related field

This is a high-level, hands-on individual contributor role perfect for an experienced marketing professional seeking significant responsibilities and the chance to showcase deep expertise - without managing direct reports. You will work directly on marketing projects and campaigns in a highly collaborative environment. Compensation Salary range is $90,000 to $120,000 based on experience..

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