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Director, Digital Sales Strategy

2 months ago

Philadelphia, United States Comcast Full time

Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what's next. Powered by the nation's largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation's largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.

Job Summary
We are seeking a Director of Digital Sales Strategy & Activation for ComcastBusiness.com. This leader will drive our omnichannel merchandising approach to deliver leads, sales and growth for the business - across the full Marketing & Sales funnel, from awareness to purchase experience for new and existing customers.

A key part of the role is ensuring a unified digital experience, and this leader will ensure our Small Business and Enterprise go-to-market plans are optimized by collaborating with a broad set of stakeholders. On any given day, the person in this role will interface with partners in Sales, Marketing, Legal, Development, Engineering, Design, Project Management, Operations, UX, Divisions, Xfinity.com among others.

The Director of Digital Sales Strategy & Activation will report to the Executive Director, Digital Product & Sales Strategy, Comcast Business.

Job Description

Core Responsibilities

  • Lead and grow the team: Ensures team of 5 (3 Managers and 2 Sr. Specialists) continue to develop in their careers and help them to meet growth objectives.
  • Understand and optimize the Sales Funnel: you will understand drivers to our KPIs and establish plans for growth and optimizations.
    • Build firm understanding of sales funnel and traffic sources.
    • Be able to investigate cursory trends prior to pulling in analytics
    • Works with analytics to identify issues that impact lead quantity and quality.
    • Optimize digital strategy and approach in the context of analytics & insights
  • Navigate the Digital ecosystem: Develop understanding of site capabilities, site history, and future vision. Work to ensure that the experience is cohesive from consideration to on-boarding by partnering cross-functionally.
    • Works with division partners as Digital lead for new customer and existing customer promotions with division and HQ partners with understanding of team capacity.
    • Collaborates with teams who produce traffic internally (Xfinity, SEO, Paid Search, Media) and externally to ensure a cohesive end-to-end customer experience.
    • Utilizes both quantitative and qualitative research to recommend optimizations.
  • Drive digital sales strategy in context of the Business ecosystem: Build a firm understanding of Comcast Business and build strong relationships through collaboration and empathy.
    • Oversees the communication of Digital sales activities to key stakeholders.
    • Act as the liaison for legal regarding any on-site changes have appropriate sign off and adjustments are made to language onsite.
    • Communicates consistently with cross-functional teams on any material site merchandising and strategy changes.
    • Prioritizes resources within team to ensure all highest priority objectives are met,
    • Ensure self-service team remains close to any changes so we have cohesive customer experience.
  • Understand the Technology: Learn and understand an array of technical constraints, regulatory guidelines and business rules; translates the art of the possible.
    • Oversees management of third-party relationships and tools to optimize site conversion rate and call analytics (chat, exit intent, TFN)
    • Provides input on development items to build in support of sales growth.
    • Works closely with Test & Learn to formulate and execute strategic plans in support of overall site objectives.
  • Oversees the daily activity reports and reporting trends.
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
  • Other duties and responsibilities as assigned.
Employees at all levels are expected to:
  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.
Disclaimer:
  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.


We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality-to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education
Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience
10 Years +

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.