Vice President, Product Growth

4 weeks ago

Irvine, United States JJA, Inc. Full time

Vice President of Product Growth for one of the early pioneers in the emerging field of nationwide telemedicine for weight management. This smart, innovative, emerging growth startup has quickly secured a leading position in the explosive semaglutide-driven weight loss (obesity/diabetes) category where drugs like Ozempic® and Wegovy® burst onto the scene almost overnight.

Highlights:

- 9-figure revs, hyper-growth, zero outside capital or debt and PROFITABLE

- Massive market oppty. est. at $21B today growing to $33B by 2029 (Mordor Intel)

- Winning in the market against comps like publicly-traded Hims ($4B market cap) and Ro (raised $1B in venture capital) and orgs that are 10-100X our size

- High-leverage biz model featuring marketplace dynamics where board-certified telemedicine docs and compounding pharmacies are off the org chart and balance sheet

- Proprietary tech platform purpose-built for HIPPA-compliant healthcare customer acquisition and journey w/ a tech product CEO and a dedicated, world-class dev team

- Agile startup culture where decisions are made quickly and without drama or overhead

- Leveraging the latest AI for customer acquisition, conversion and retention

Keys to the fit:

- Seasoned Product Mgmt lead with strong D2C growth-hacking experience

- Heavy, dynamic landing page optimization, conversion, retention and customer journey.

- Healthcare or Wellness verticals preferred but not mandatory.

This is a killer oppty for a true product strategy, product roadmap owner to innovate on the latest AI and digital D2C growth hacking in a stable, hyper-growth health & wellness company.

Position is Hybrid/Remote. If you are in the SoCal area they would ideally like you in the office once a week. If not in California, once or twice a month in the office would suffice.

Description

About Us

Pioneering health and wellness subscription telemedicine company, dedicated to providing a convenient and personalized healthcare experience through our online platform. With a strong management team of industry experts and a vast consumer business pipeline, we are well-positioned to expand our team to support our fast growth. This growth-stage startup is already profitable, with an 8-figure ARR, and the Founder/CEO has led several successful venture-backed companies.

Position Summary

Please note this is a PRODUCT MANAGEMENT role, not Product Marketing or Performance Marketing.

As the Senior Director, Product Growth, you’ll play a pivotal role in shaping our growth trajectory. Your mission is to improve our landing page and customer onboarding experience to drive constant performance improvements. You will use data driven decision making and rapid iteration to improve conversion rate and lifetime value.

Key Responsibilities:

  1. Growth Strategy and Execution:
  • Develop and execute growth strategies that accelerate user acquisition, retention, and engagement.
  • Identify market opportunities, conduct competitive analysis, and drive customer-centric landing page and funnel enhancements.
  • Collaborate with marketing, engineering, and design teams to achieve growth goals.

Product Leadership from first touch to on-boarding:

  • Implement conversion rate optimization program to drive constant improvement in our funnel
  • Champion user feedback and iterate on product improvements.
  • Improve the look and feel of our user experience without sacrificing performance.

Data-Driven Decision Making:

  • Leverage data analytics to inform product decisions.
  • Create and improve an analytical framework for constant improvement
  • Conduct A/B tests, analyze user behavior, and optimize conversion funnels.

Team Management:

  • Lead and inspire a team of product managers, growth specialists, and analysts.
  • Foster a collaborative and innovative culture.
  • Mentor team members and provide growth opportunities.

Requirements

  • Startup Mindset: You thrive in a dynamic, fast-paced environment and are comfortable with ambiguity.
  • Health & Wellness Passion: An understanding of the health and wellness industry, consumer behavior, and trends.
  • Product Expertise: Proven experience in product management, growth, or related roles.
  • Data Fluency: Comfortable with data tools, A/B testing, and user analytics.
  • Leadership Skills: Ability to influence and drive results across teams.
  • Traveling to Irvine, CA about 20% of the time

What Makes This Role Exciting:

  • Impact: You’ll directly impact people’s well-being by shaping a product that promotes healthier lives.
  • Innovation: Work on cutting-edge solutions and contribute to the startup ecosystem.
  • Autonomy: Take ownership and drive meaningful change.
  • Learning: Continuous learning opportunities to stay ahead in the health and wellness space.

If you’re passionate about revolutionizing health and wellness through innovative products, we’d love to hear from you

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