Marketing Specialist

1 week ago

Mt Prospect, United States CTLGroup Full time

We are CTLGroup, a team of engineers, architects, scientists, and consultants who are seasoned technical experts possessing unparalleled experience, knowledge, and testing proficiency in structures and materials. Our integrated team is backed by one of the most sophisticated commercial structural and building materials laboratories in the United States. Whether providing technical consultation, conducting laboratory studies, performing failure investigations, or offering expert testimony, we aim to solve our clients' problems and assist in achieving their objectives. Beyond delivering mere data, our team provides a foundation of confidence upon which our clients can build.

Job Summary:We are looking for a creative and results-driven Marketing Specialist to assist in the development and implementation of marketing strategies to promote our products/services, enhance brand awareness, and drive customer engagement. The Marketing Specialist will be responsible for executing marketing campaigns, managing digital and traditional marketing channels, and analyzing campaign performance to optimize results.

Responsibilities:

  • Develop and implement marketing strategies and campaigns to promote our products/services and drive sales growth.
  • Create compelling marketing collateral, including content, graphics, and multimedia assets, for use across various channels (e.g., website, social media, email, print).
  • Manage digital marketing channels, including social media platforms, email marketing, SEO/SEM, and online advertising, to drive website traffic and customer acquisition.
  • Coordinate with internal teams and external vendors to execute marketing campaigns, including scheduling, budgeting, and project management.
  • Monitor and analyze key performance metrics and marketing analytics to measure the effectiveness of campaigns and identify areas for improvement.
  • Conduct market research and competitive analysis to identify trends, opportunities, and customer preferences, and apply insights to inform marketing strategies.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in marketing and digital media, and recommend innovative approaches to enhance our marketing efforts.
  • Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing initiatives with business objectives and ensure a seamless customer experience.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or related field; additional certifications (e.g., Google Analytics, HubSpot) a plus.
  • Proven experience in marketing, with a focus on digital marketing, social media, and content creation.
  • Strong creative skills, with the ability to develop engaging content and visuals for various marketing channels.
  • Proficiency in digital marketing tools and platforms, including social media management tools (e.g., Hootsuite, Buffer), email marketing software (e.g., Mailchimp, Constant Contact), and analytics platforms (e.g., Google Analytics, Facebook Insights).
  • Excellent written and verbal communication skills, with the ability to craft compelling marketing messages and communicate effectively with diverse audiences.
  • Analytical mindset, with the ability to interpret data and metrics to measure campaign performance and inform decision-making.
  • Strong organizational and project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • Creative thinker with a passion for marketing and a willingness to experiment with new ideas and approaches.
Benefits:
  • Competitive salary and performance-based incentives.
  • Comprehensive health benefits package.
  • Retirement savings plan (401k or similar).

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