Marketing Specialist

4 weeks ago

Helena MT United States The Staff Pad Full time

POSITION TITLE - MARKETING SPECIALIST

KEY RESPONSIBILITIES

Collateral Design and Production:

  - Create various promotional and informational materials.

  - Design digital and physical signage, brochures, flyers, newsletters, event materials, social media graphics, and website content.

Copywriting and Content Development:

  - Develop content for website, advertising, email, newsletters, and other marketing collateral.

  - Perform website updates and respond to website inquiries.

Campaign Support:

  - Assist in developing and executing marketing campaigns for physicians, service lines, and brand initiatives.

  - Support media plan execution and manage vendor relationships for ad placements.

Internal Liaison:

  - Coordinate marketing requests and deliverables through the project management system.

  - Oversee new physician marketing process and manage provider onboarding/off-boarding.

Analytics and Reporting:

  - Track media placements, manage creative assets, and generate campaign reports.

  - Maintain marketing dashboards and KPI analytics.

Brand Management:

  - Ensure brand collateral is updated and correctly posted throughout facilities.

  - Manage signage and wayfinding systems within the health system.

 

QUALIFICATIONS

- Experience:

  - 1-2 years of relevant experience or strong entry-level marketing skills.

  - Basic desktop publishing experience; proficiency in Adobe Creative Suite is a plus.

  - Strong writing and organizational skills.

  - Experience with digital communication platforms, social media, and CMS; Drupal and Asana experience preferred.

  - Healthcare experience is advantageous but not required.

Education:

  - Bachelor’s degree in marketing, communications, or journalism preferred, or equivalent experience.

Licenses/Certifications:

  - Must have a current Montana State Driver’s License.

 

Detailed Responsibilities Breakdown

1. Design and Production:

   - Develop and design promotional items (screen savers, internal signs, flyers, brochures, newsletters).

   - Create event materials, social media graphics, and website visuals.

   - Ensure all designs adhere to brand guidelines and are creative and original.

2. Content Creation:

   - Write and develop messages for various platforms (website, advertising, emails, newsletters).

   - Maintain and update website content and manage email inquiries.

3. Campaign Management:

   - Assist in planning and executing marketing strategies.

   - Coordinate media buys and maintain relationships with media and digital vendors.

4. Internal Collaboration:

   - Act as the point of contact for internal marketing requests.

   - Manage the development of external newsletters, including content creation and distribution.

   - Oversee new physician marketing efforts.

5. Analytics and Metrics:

   - Track and analyze media placements.

   - Create reports to monitor campaign performance and maintain KPI dashboards.

6. Brand and Asset Management:

   - Manage and refresh brand collateral throughout facilities.

   - Maintain creative asset and photo libraries.

7. Event Participation:

   - Represent the organization at various events, ensuring professional and confident communication.

 

Tools and Platforms

- Adobe Creative Suite (preferred for design tasks).

- Knowledge of social media platforms and content management systems.

- Experience with Drupal and Asana is beneficial.

 

 



PandoLogic. Category:Marketing & Biz Dev, Keywords:Marketing Specialist, Location:Helena, MT-59604

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