Display & Facebook Marketing Manager
3 weeks ago
Company Overview
One Park Financial (OPF) is a fast-growing FinTech(Financial Technology) company headquartered in Coconut Grove, Florida. OPF connects small businesses with a wide variety of flexible financing and funding options to help entrepreneurs acquire the working capital they NEED to take their business to the next level.
We want to work with high performing badasses that will play an integral part in our expansion of the company. We understand one thing: it all comes down to working with the right people and enabling them to do what they do best.
About this role
We are seeking a talented Display & Meta Marketing Manager to join our dynamic marketing team. This individual will be instrumental in driving our digital advertising efforts, particularly in the realms of display advertising and meta marketing, to effectively reach and engage our target audiences across both English and Spanish-speaking markets.
Requirements
Main Responsibilities
Develop and execute comprehensive display advertising strategies tailored to reach small business owners in both English and Spanish-speaking markets, with a focus on driving brand awareness, lead generation, and customer acquisition.
Take full ownership and accountability for all aspects of display advertising campaigns, including planning, implementation, optimization, and performance analysis, across various platforms and channels.
Collaborate with internal stakeholders to develop compelling ad creatives and messaging that resonate with our diverse audience segments, ensuring cultural relevance and linguistic accuracy for Spanish-speaking audiences.
Demonstrate accountability by setting clear campaign objectives, timelines, and KPIs, and consistently track and measure performance against these metrics to ensure campaign success.
Stay informed about industry trends and best practices in display advertising and meta marketing, leveraging insights to continually optimize campaign performance and drive results.
Utilize analytics tools and platforms to track and measure the effectiveness of display advertising efforts, providing actionable insights and recommendations to enhance campaign ROI.
Proactively identify opportunities for improvement and innovation in display advertising tactics and technologies, demonstrating a commitment to driving continuous growth and excellence.
Cultivate and manage relationships with external partners, including ad networks, publishers, and technology vendors, to enhance campaign effectiveness and reach.
Foster a culture of accountability within the marketing team, leading by example and encouraging transparency, ownership, and collaboration in all aspects of campaign execution.
Requirements
Fluent in English and Spanish, with the ability to develop and execute marketing strategies effectively in both languages.
Position entails on-site presence in our Coconut Grove office Monday through Friday.
Bachelor's degree in marketing, advertising, business, or a related field (Master's degree preferred).
Years of experience in digital marketing, with a focus on display advertising and meta marketing.
Proven track record of planning, executing, and optimizing successful display advertising campaigns across diverse audience segments.
Strong analytical skills and proficiency in data analysis tools and platforms (e.g., Google Analytics, Adobe Analytics) to measure campaign performance and drive insights.
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
Deep understanding of digital advertising technologies, trends, and best practices, with a passion for innovation and continuous improvement.
Experience with meta platforms (e.g., Facebook Meta) and familiarity with their advertising capabilities is a plus.
Creative thinker with a strategic mindset and a results-oriented approach to marketing.
Strong project management skills and ability to prioritize and manage multiple tasks in a fast-paced environment.
Benefits
Competitive Salary
401k with Match
Health insurance
Dental & Vision Insurance
Life insurance
Identity protection.
Paid time off
Office Snacks
Monthly events
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