Marketing Coordinator

4 weeks ago


Doral, United States Armina Stone Full time

BRAND MANAGER

Manage and monitor ARMINA (Armina Stone Armina Casa) brand to ensure quality

and consistency

Develop partnerships and collaborations for marketing to increase brand awareness

Collaborate with Marketing Director to develop marketing strategies and execute

marketing campaigns to drive brand awareness in Miami market

SOCIAL MEDIA MANAGEMENT

Create weekly/monthly content calendar for weekly meetings with Marketing Director

Identify top influencers in Miami and create collaboration opportunities

Regular social media postings on specified platforms 5-6 times per week to Instagram &

Facebook

Post and monitor social media platforms including Linkedin, Pinterest, Twitter

Post quality videos to YouTube and manage site

Create original content through photography, video, graphic design, and copywriting

Create giveaways

Manage and create weekly or monthly posts for Magazines (Florida Design, Luxe

Magazine and etc..) platforms

Co-create content with Armina Miami ambassador/spokesperson (Alena Capra) for

Instagram/Facebook and other platforms

Respond and expedite inquiries from social media platforms

Attend events to capture content

PHOTOGRAPHY/VIDEO

Conceptualize, manage and direct photography and video shoots

Conceptualize, manage and produce video series Armina Stories, Countertops 101, Sale

Promotions, Event Recaps, Commercials

Capture project installations, promotional events, weekly stone inventory and other

locations that can be used as social media and website content

Coordinate and produce project shoots with customers

Write copy/script for shoots when needed

PODCAST PRODUCER

Manage booking guests for podcast

Produce episodes with Armina host by researching and preparing topics and questions/

prep for posting on social media and YouTube

WEBSITE MANAGEMENT

Monitor and update Armina Miami websites

Virtual Tour video

Correspond with web designer

Troubleshoot

Create landing pages for ad campaigns if needed

PRINT ADVERTISING/MARKETING COLLATERAL

Collaborate and execute creative for ad campaigns, promotions, print ads, banners, bus

shelters, truck wraps and billboards

Coordinate print ads with designer and submit to publications to meet deadlines

Liaison with publications and agencies

Monitor all digital & print marketing materials to ensure consistent branding

RADIO

Draft scripts for radio spots

Coordinate ad runs and schedules with radio rep

DIGITAL PAID AD CAMPAIGNS & DIGITAL MARKETING

Create and manage strategic ad campaigns for Facebook/Instagram targeting macro

audiences resulting in quality sales leads

Produce ads with in-house video editor using video footage, photography, graphics, copy and

conceptualize promotions with management

Produce and coordinate creative for Google Ads, YouTube

Meet monthly with marketing team to review analytics and assess budget

Provide recommendations based on analytics

ARMINA EVENTS

Conceptualize creative event ideas to engage industry partners and design community

Plan and coordinate all aspects of events including invites, entertainment, food &

beverage, rsvps, dcor, budgeting, and logistics

Capture content for social media

Coordinate photographer and videographer for recap videos and photos

PUBLIC RELATIONS

Draft press releases

Distribute press releases, photography and/or footage to media contacts

Serve as media contact for local media

DIRECT MAIL & EMAIL CAMPAIGNS

Develop and execute direct mail and email marketing campaigns including newsletters,

promotions, and announcements to drive engagement.

Create content, graphics, and copy for direct mail/email campaigns to reach specific

customers

Manage and create email lists in Constant Contact (or similar platform)

MISCELLANEOUS

Attend industry events representing Armina

Attend meetings with publications, organizations, industry partner.

Field advertising sales calls and emails

QUALIFICATIONS

Bachelor's degree or equilvalent experience

2-3 years' experience in marketing/brand management

Excellent written and verbal communication skills

Ability to manage multiple priorities

Knowledge of all social networking platforms


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