Marketing Coordinator

4 weeks ago


Doral, United States Armina Stone Full time

BRAND MANAGER • Manage and monitor “ARMINA” (Armina Stone – Armina Casa) brand to ensure quality and consistency • Develop partnerships and collaborations for marketing to increase brand awareness • Collaborate with Marketing Director to develop marketing strategies and execute marketing campaigns to drive brand awareness in Miami market

SOCIAL MEDIA MANAGEMENT • Create weekly/monthly content calendar for weekly meetings with Marketing Director • Identify top influencers in Miami and create collaboration opportunities • Regular social media postings on specified platforms 5-6 times per week to Instagram & Facebook • Post and monitor social media platforms including Linkedin, Pinterest, Twitter • Post quality videos to YouTube and manage site • Create original content through photography, video, graphic design, and copywriting • Create giveaways • Manage and create weekly or monthly posts for Magazines (Florida Design, Luxe Magazine and etc..) platforms • Co-create content with Armina Miami ambassador/spokesperson (Alena Capra) for Instagram/Facebook and other platforms • Respond and expedite inquiries from social media platforms • Attend events to capture content

PHOTOGRAPHY/VIDEO • Conceptualize, manage and direct photography and video shoots • Conceptualize, manage and produce video series Armina Stories, Countertops 101, Sale Promotions, Event Recaps, Commercials • Capture project installations, promotional events, weekly stone inventory and other locations that can be used as social media and website content • Coordinate and produce project shoots with customers • Write copy/script for shoots when needed

PODCAST PRODUCER • Manage booking guests for podcast • Produce episodes with Armina host by researching and preparing topics and questions/ prep for posting on social media and YouTube

WEBSITE MANAGEMENT • Monitor and update Armina Miami websites • Virtual Tour video • Correspond with web designer • Troubleshoot • Create landing pages for ad campaigns if needed

PRINT ADVERTISING/MARKETING COLLATERAL • Collaborate and execute creative for ad campaigns, promotions, print ads, banners, bus shelters, truck wraps and billboards • Coordinate print ads with designer and submit to publications to meet deadlines • Liaison with publications and agencies • Monitor all digital & print marketing materials to ensure consistent branding

RADIO • Draft scripts for radio spots • Coordinate ad runs and schedules with radio rep

DIGITAL PAID AD CAMPAIGNS & DIGITAL MARKETING • Create and manage strategic ad campaigns for Facebook/Instagram targeting macro audiences resulting in quality sales leads • Produce ads with in-house video editor using video footage, photography, graphics, copy and conceptualize promotions with management • Produce and coordinate creative for Google Ads, YouTube • Meet monthly with marketing team to review analytics and assess budget • Provide recommendations based on analytics

ARMINA EVENTS • Conceptualize creative event ideas to engage industry partners and design community • Plan and coordinate all aspects of events including invites, entertainment, food & beverage, rsvps, décor, budgeting, and logistics • Capture content for social media • Coordinate photographer and videographer for recap videos and photos

PUBLIC RELATIONS • Draft press releases • Distribute press releases, photography and/or footage to media contacts • Serve as media contact for local media

DIRECT MAIL & EMAIL CAMPAIGNS • Develop and execute direct mail and email marketing campaigns including newsletters, promotions, and announcements to drive engagement. • Create content, graphics, and copy for direct mail/email campaigns to reach specific customers • Manage and create email lists in Constant Contact (or similar platform)

MISCELLANEOUS • Attend industry events representing Armina • Attend meetings with publications, organizations, industry partner. • Field advertising sales calls and emails

QUALIFICATIONS • Bachelor's degree or equilvalent experience • 2-3 years' experience in marketing/brand management • Excellent written and verbal communication skills • Ability to manage multiple priorities • Knowledge of all social networking platforms

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