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Director Marketing Communications

2 months ago

Dallas, United States The Ladders Full time
Exciting Times Are Brewing at Andrews Distributing

Our Destination: To be known as the most Customer Obsessed, Brand Building team that sets the standard for the beer and spirits industries.

Our Purpose: We elevate life's moments by creating great beer and spirits experiences.

The fact that you landed here indicates there may be something missing in your work. Maybe you are not feeling challenged in the work you do, or perhaps you feel like your work has lost its meaning. Maybe you are simply tired of feeling like just another employee. Whatever your reason, you are not alone. In fact, many of our Team Members felt the same way before they discovered Andrews.

And yes, you will receive FREE BEER throughout the year (Root beer to those under 21 years old.) After all, you will be working for an award-winning BEER & SPIRITS distributor, and we want you to enjoy the brands you already love like Modelo, Coors, Miller, Corona, Heineken, Blue Moon, Shiner, Sam Adams, Dos Equis, Revolver, Lakewood, Rahr, Truly, Topo Chico, Mike's, Yuengling, and many more

And for those who enjoy spirits, Andrews is now distributing some of the top brands within the Spirits category such as Buffalo Trace, Fireball, Southern Comfort, Corazon, Wheatley, Seagram's, Canadian Mist, and other Whiskey, Rum, Vodka, Gin, Brandy, Cognac, and Tequila brands

Here at Andrews, we believe purpose matters, and our stated purpose is "Serving one another in pursuit of being our best." Are you looking for ways to serve others and discover your best? Do you want to thrive in an environment where you feel appreciated and valued? Let's take a closer look at the role of a SR Communications, Creative and Engagement Managerto determine if this opportunity is right for you

A SR Communications, Creative and Engagement Manager leads the company's Communications, Creative and Engagement strategies across the organization driving company initiatives. This role is part of the Human Resources and Communications team.

Here's more of what you will do... (OK, not all in one day)
A Director of Marketing Communications can be expected to perform the following tasks in this role as a routine part of their job:

Leads the development of the Marketing Communications, Creative, Social Media and Community Events Marketing strategies ensuring integration with overall company strategy and anticipating complex issues, challenges, and opportunities.
  • Develops long term and short term strategies, objectives and plans for effective marketing communications initiatives.
  • Ensures marketing communications and creative alignment with strategic priorities.
  • Oversees internal and external Communications strategy and Andrews' Creative brand strategy through collaboration and guidance of internal stakeholders, project managers and external agencies and partners.
  • Oversees Community Events Marketing strategy and event execution through collaboration with internal and external stakeholders ensuring the highest level of professionalism representation of the Company's image.
  • Communicates overall strategy and its relationship to the organization's mission, vision and values; clarifies the actions needed to implement it; motivates adoption to achieve the organization's business goals.
  • Gathers and reports on insights using data analytics to help inform strategic approaches and to measure the effectiveness of strategies ensuring defined objectives are met.
  • Seeks growth opportunities that align with the company's strategic priorities and initiatives.
  • Provides regular counsel and insight to leadership, subject-matter experts, and team members to develop complex effective strategies and tactics in support of enterprise strategic initiatives.
  • Serves as a key influencer and integrator of strategic objectives across the enterprise.
  • Maintains a command of company strategies and possesses in-depth knowledge of marketing communications industry issues and trends, and actively seeks to link those issues to ongoing or emerging team member and/or public marketing communications opportunities.
  • Partners with Leadership to support public relations in the development and implementation of all communications to include crisis management, legislative, regulatory and litigation communications.
    • Manages message development and builds relationships with third-party groups.
  • Provides regular counsel and insight to Leadership, subject-matter experts, and team members to develop complex effective Marketing Communications, Creative and Community Event Marketing strategies and tactics in support of enterprise strategic initiatives.
Oversees the development and delivery of the Company's Marketing Communications and Social Media systems and processes.
  • Leads overall Company Communications plan development and execution oversight for all stakeholders.
  • Drives the ideation, design and implementation of compelling communication plans, campaigns and messages across a variety of mediums that resonate with and engage desired audience to achieve desired business results.
  • Leads the company's social media strategy and platforms ensuring alignment with business strategies and objectives.
  • Develops long term and short-term objectives and plans for effective initiatives.
  • Develops and manages annual departmental budget.
  • Ensures Communications initiatives align with overall company standards and practices.
  • Leads and directs the Communications team in support of all Company Communications programs initiatives and processes.
  • Prioritizes complex communication projects and ensures they support enterprise plans and team member engagement.
  • Manages the end-to-end internal communications process, to include information gathering, audience analysis, communication goal identification, message development, execution, and gathering feedback to inform future communication.
  • Oversees the day-to-day administration of team member intranet, BrewView. Includes evaluation and maintenance of platform, updating existing content, developing content for and designing pages to support organizational needs.
  • Leads and develops all executive communication support.
  • Oversees internal department Communications strategies; works collaboratively with department leaders to meet business communications needs.
  • Partners with Human Resources leadership providing expertise and guidance on HR communication initiatives and deliverables.
  • Manages the design integrity of all company communication platforms and intranet site.
  • Manages the creation of communication materials, including messaging, Q&As and other collateral, representing the corporate voice authentically.
  • Collaborates with the Project Management office in support of communication planning and development for organizational projects.
  • Leads the creation of biannual company newsletter, Celebration; including content development, design coordination and fulfillment/distribution.
  • Responsible for digital channel performance reporting; performance and effectiveness.
Leads the development of partnering relationships with leadership building high levels of professional credibility and mutual trust ensuring internal stakeholders have access to high-quality advice, guidance and support.
  • Identifies and manages internal and external stakeholders understanding their needs, issues, and concerns; develops stakeholder engagement plans to support the communication of business information and decisions.
  • Guides the implementation of policy, design and implementation of projects and change initiatives.
  • Collaborates with Leadership and internal teams to support positive business outcomes, protect and enhance the company's reputation and drive team member engagement.
  • Collaborates with cross-functional partners across the company to implement scalable processes for extending the brand identity across all customer touchpoints.
  • Manages key vendor relationships, working to extract maximum value.
  • Develops and partners with external stakeholders in the creation of Marketing Communication campaigns and documents.
  • Manages agency relationships and freelance creative resources and talent as needed.
  • Leads external stakeholder communication and relations.
Leads and directs the Marketing Communications, Creative, Social Media and Community Events Marketing teams in the production of all internal communications, product designs, marketing collateral and engagement programs.
  • Mentors, coaches and develops team members.
  • Collaborates and connects with leadership to ensure team alignment with company initiatives and strategic direction.
  • Manages project assignments for team and acts as liaison between leadership and teams.
  • Provides individual development and coaching as needed.
Leads the development of partnering relationships with leadership building high levels of professional credibility and mutual trust ensuring internal stakeholders have access to high-quality advice, guidance and support.
  • Identifies and manages internal and external stakeholders understanding their needs, issues, and concerns; develops stakeholder engagement plans to support the communication of business information and decisions.
  • Guides the implementation of policy, design and implementation of projects and change initiatives.
  • Collaborates with Leadership and internal teams to support positive business outcomes, protect and enhance the company's reputation and drive team member engagement.
  • Collaborates with cross-functional partners across the company to implement scalable processes for extending the brand identity across all customer touchpoints.
  • Manages key vendor relationships, working to extract maximum value.
  • Develops and partners with external stakeholders in the creation of communication campaigns and documents.
  • Manages agency relationships and freelance creative resources and talent as needed.
  • Leads external stakeholder communication and relations.
Leads and directs the Communications and Creative teams in the production of all internal communications, product designs, marketing collateral and engagement programs.
  • Mentors, coaches and develops Communications and Creative team members.
  • Collaborates and connects with leadership to ensure team alignment with company initiatives and strategic direction.
  • Manages project assignments for team and acts as liaison between leadership and teams.
  • Provides individual development and coaching as needed.
This list is not all inclusive of other tasks and subtasks that may be necessary in performing this role, but rather an overview of the role's primary work tasks.

Here's what you must have to be considered for this role...
  • Eight Plus Years of Progressively Responsible Communications, Journalism, Marketing, Creative Design or Other Related Field Experience; Preferably in the CPG Industry
  • Bachelor's Degree in Public Relations, Communication, Journalism, Marketing, English or Other Related Field
  • Experience in Translating Business Objectives into Integrated Communication and/or Creative Strategies and Tactics that Drive Business Performance
  • Advanced Level Project Management and Collaboration Experience
  • Three Plus Years of Experience Leading Interdisciplinary Teams Through Strategy and Execution; Previous Supervisory Experience
  • Excellent Communication, Collaboration, and Presentation Skills; Advanced Writing and Editing Skills
  • Expert Knowledge of MS Office, AP Style and Social Media Monitoring and Responding
Here's what we hope you will have...
  • Professional Communications, Publications and/or Creative Portfolio
  • Fluency with Contemporary Social Media Platforms, Technologies and Trends
  • Demonstrated Ability to Use Hard Data and Metrics to Inform and Defend Strategic Recommendations
  • Proficiency in Adobe Photoshop/Illustrator/InDesign and/or Other Related design and production software
  • Bilingual in Spanish
  • Previous Beer and/or Distribution Industry Experience


If this is a role that excites you and aligns with your skills and experience, click the Apply tab to get started.

*Please note -we ask all candidates to create an account in order to apply for a position with us. Please click "Apply" then "Create Account" to create a new account, or sign in if you are a returning applicant.

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