Director, Product Development/Innovation

3 weeks ago

Boca Raton, United States Cinch Home Services, Inc. Full time
Director, Product Development

Position Summary:

Develop innovative products that give them a competitive advantage in the market. Product development actions should be focused on the life cycle, and/or all the different stages, involved in taking a product from an idea to the consumer. Managing the prioritization and ROI for these efforts is critical. Ultimately, achieve our business objectives - Revenue / LTV (Retention) / CAC.

Responsibilities:

  • Identify a market need: Identify a problem and create a product to solve that problem by talking to customers, completing surveys, and using market research. Identify a market need: Identify a problem and create a product to solve that problem by talking to customers, completing surveys, and using market research.
  • Quantify the need: Determine if the problem is large enough to warrant a product-based solution and if the customers are willing to pay for this solution.
  • Conceptualize the product: Apply creativity and innovation to figure out whether the product could be the solution.
  • Validate the solution: Test whether the solution product is viable, worth pursuing, and liked by the target users.
  • Build a roadmap: Identify goals and themes for development and solve the most important challenges to legitimize the product concept.
  • Develop the product: Create a minimum viable product (MVP), an initial version that has only enough function to meet its customer's purpose.
  • Release to users: Conduct experiments with the MVP to gauge interest, test price sensitivity, find marketing channels, create a message, and develop packaging.
  • Ongoing feedback: Collect customer feedback to continue expansion and enhancements, keep growing the product roadmap, and set new strategic goals for the product.
  • Perform other duties as assigned.
Requirements:
  • 8+ years of experience in Marketing, Software Product Development, and Leadership
  • Identify a market need: Identify a problem and create a product to solve that problem by talking to customers, completing surveys, and using market research.
  • Complete product and marketing research
  • Assess competitor products.
  • Identify key requirements for products or upgrades.
  • Work as part of a team.
  • Be an individual specialist in manufacturing or technical areas.
  • Working knowledge of the latest digital marketing, technology, and media consumption trends
  • Strong verbal and written communication skills
  • Ability to get things done in a fast-paced, limited-resource environment.
Education:
  • Bachelor's degree required and/or equivalent combination of education and practical experience.

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