Social Media Manager

3 weeks ago

Boston, United States Alira Health Full time

Join our global team dedicated to innovation and initiative, where physical walls and different time zones don't limit, but encourage, collaboration. Where all contributions and new ideas are explored with an open mind and work is driven by our shared values: be courageous, be accountable, be honest, be inclusive and elevate others.Job Description SummaryThe Social Media Manager is a vital part of the Alira Health Marketing Team and member of Global Campaigns Team. In this role you will be 360 degrees responsible for Alira Health's social media channels - from working on the B2B social media strategy alongside VP of Global Marketing and Director of Global Campaigns to implementing it in holistic manner working closely with Social Media Coordinator.As ecosystem of Alira Health social media is growing quickly, you will be responsible for ensuring that it becomes part of our branding and demand generation strategy.ResponsibilitiesDevelop multi-channel global B2B social media strategy in collaboration with VP of Global Marketing and Director of Global Campaigns to support holistic demand generation campaigns and branding needsDevelop and maintain a multi-channel social media calendar and continuously solicit and incorporate feedback from key stakeholdersCollaborate with Social Media Coordinator on the production of the new engaging content ensuring its maximum qualityAnalyze the performance of social media channels and proactively propose ways of improving itContinuously monitor social media to assess current industry trendsDevelop and foster social media SOPs and guidelinesSupport Practice and Business Development teams with their personal social media strategies to help them achieve their strategic business objectives and build personal brandConduct social media trainings for Alira Health's employees when requiredCollaborate with Marketing Technology Associate on selection and introduction of social media management technologyJob requirements3+ years in a role of Social Media Manager in B2B Healthcare ConsultancyExperience managing social media channels (LinkedIn, Twitter, YouTube) and executing paid, owned and earned campaignsExperience leveraging social media for demand generation purposesStrong organizational and communication skillsAbility to solicit critical information, assess potential opportunities, persuade others and shape/influence outcomesStrong interest in testing, learning and making data-driven decisionsStrong expertise in social media trends and best practices and ability to effectively communicate those concepts to other stakeholdersCommunication and negotiation abilityAttention to detail and problem solvingNative Level EnglishItalian, Spanish, French or German is a plusJob DescriptionLanguagesEducation

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