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Marketing Research Analyst

2 months ago

Harrisburg, United States Commonwealth of Pennsylvania Full time
THE POSITION

Do you like to study data and find yourself asking questions about what else can be discovered? If so, you may be the perfect fit for our Marketing Research Analyst position The Pennsylvania Fish and Boat Commission is seeking a team member interested in using data to help our dynamic marketing and outreach team enhance efforts to recruit, retain, and reactivate anglers and boaters in Pennsylvania. Apply today to become an essential member of our team that is committed to caring for the natural world by showing people the joy of fishing and boating as well as the importance of caring for our waters and the life that depends on it

DESCRIPTION OF WORK

The Marketing Research Analyst is responsible for overseeing and conducting market research, extracting data from internal and external sources, and performing analytical and evaluative work to help guide agency marketing initiatives that improve agency efficiency and effectiveness through recruitment, retention, and reactivation of anglers and boaters in Pennsylvania. This work involves gathering, organizing, and analyzing data to determine impacts of changes and developing solutions and recommendations, including developing statistical and narrative reports. As a contributing member of the creative team developing content for all PFBC communication channels for outreach and marketing, this employee leads the analysis and review of marketing program outcomes to improve their effectiveness and impact on sales and engagement with PFBC initiatives. Work is performed independently to gather, manipulate, interpret, and synthesize data on market forces, trends, and human dimensions and is reviewed by the director of the bureau.

Interested in learning more? Additional details regarding this position can be found in the position description.

Work Schedule and Additional Information:

  • Full-time employment
  • Work hours are 8:00 AM to 4:00 PM, Monday - Friday, with a 30-minute lunch.
  • Telework: You may have the opportunity to work part-time from home (telework) after probationary period. In order to telework, you must have a securely configured high-speed internet connection and work from an approved location inside Pennsylvania. If you are unable to telework, you will report to the headquarters office in Harrisburg.
  • Salary:In some cases, the starting salary may be non-negotiable.
  • You will receive further communication regarding this position via email. Check your email, including spam/junk folders, for these notices.
REQUIRED EXPERIENCE, TRAINING & ELIGIBILITY

QUALIFICATIONS

Minimum Experience and Training Requirements:

  • One year as a Program Analyst 1; or
  • Two years of analytical experience, one of which includes professional experience in program evaluation and the development of program recommendations, and a bachelor's degree; or
  • An equivalent combination of experience and training

Other Requirements:

  • You must meet the PA residency requirement. For more information on ways to meet PA residency requirements, follow the link and click on Residency.
  • You must be able to perform essential job functions.

How to Apply:

  • Resumes, cover letters, and similar documents will not be reviewed, and the information contained therein will not be considered for the purposes of determining your eligibility for the position. Information to support your eligibility for the position must be provided on the application (i.e., relevant, detailed experience/education).
  • If you are claiming education in your answers to the supplemental application questions, you must attach a copy of your college transcripts for your claim to be accepted toward meeting the minimum requirements. Unofficial transcripts are acceptable.
  • Your application must be submitted by the posting closing date. Late applications and other required materials will not be accepted.
  • Failure to comply with the above application requirements may eliminate you from consideration for this position.

Veterans:

  • Pennsylvania law (51 Pa. C.S. *7103) provides employment preference for qualified veterans for appointment to many state and local government jobs. To learn more about employment preferences for veterans, go to www.employment.pa.gov/Additional%20Info/Pages/default.aspx and click the Veterans' Preference tab or contact us at ra-cs-vetpreference@pa.gov.

Telecommunications Relay Service (TRS):

  • 711 (hearing and speech disabilities or other individuals).

If you are contacted for an interview and need accommodations due to a disability, please discuss your request for accommodations with the interviewer in advance of your interview date.

The Commonwealth is an equal employment opportunity employer and is committed to a diverse workforce. The Commonwealth values inclusion as we seek to recruit, develop, and retain the most qualified people to serve the citizens of Pennsylvania. The Commonwealth does not discriminate on the basis of race, color, religious creed, ancestry, union membership, age, gender, sexual orientation, gender identity or expression, national origin, AIDS or HIV status, disability, or any other categories protected by applicable federal or state law. All diverse candidates are encouraged to apply.

EXAMINATION INFORMATION
  • Completing the application, including all supplemental questions, serves as your exam for this position. No additional exam is required at a test center (also referred to as a written exam).
  • Your score is based on the detailed information you provide on your application and in response to the supplemental questions.
  • Your score is valid for this specific posting only.
  • You must provide complete and accurate information or:
    • your score may be lower than deserved.
    • you may be disqualified.
You may only apply/test once for this posting. Your results will be provided via email.