Marketing Assistant
3 weeks ago
Position Title:
Digital/Ecommerce Marketing Assistant
Function:
The Digital/E-commerce Marketing Assistant provide support to the Sr. Digital/Ecommerce Marketing Manager and executes the tactics of the digital ecommerce strategy. Position supports cross functional teams to ensure all digital/ecommerce strategies are implemented.
Essential Duties and Key Responsibilities:
- Work collaboratively with teams across various departments to ensure that social media efforts are in line with overarching marketing goals.
- Execute social media strategies presented by marketing and manager and achieve KPIs.
- Manage the creation, curation, and publication of all content types, including images, videos, and written materials.
- Monitor and analyze social media trends and competitor activities.
- Establish and maintain Brand Guidelines to ensure consistency in content produced by partner agencies, the Creative team, and the Marketing team, aligning with our brand vision.
- Set clear deadlines, distribute workloads, and establish priorities for internal and external teams, acting as the primary contact for marketing-related matters.
- Create and manage comprehensive marketing calendars outlining seasonal, monthly, and daily strategies for content and promotions across digital platforms to boost brand awareness and drive conversions.
- Collaborate closely with the Marketing team to optimize website visuals, leveraging product trends and seasonal themes.
- Plan and maintain a content calendar consistent with the brand's strategy.
- Monitor social trends and ensure the accuracy of brand-sponsored tags and mentions paid content.
- Work with creative teams to design compelling creatives.
- Participate in creative meetings for photoshoots and campaigns, ensuring effective management of processes, goals, budgets, and timelines to achieve brand objectives.
- Daily interaction with cross functional teams.
Requirements:
- 2+ years of experience in Digital Marketing or proven track record as a Social Media Specialist in industries such as hair, beauty, fashion, or similar.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills, fostering effective collaboration with diverse teams.
- Solid project management abilities, including task prioritization and deadline management.
- Proficiency in Klaviyo and Canva.
- Exceptional organizational skills.
- Experience in MS office.
- Team player with a can-do attitude.
Education/Experience:
Bachelors degree in marketing, Business Administration, or relevant field, or equivalent experience.
Language Skills:
Bilingual Spanish a plus
Mathematical Skills:
Basic math skills required.
Reasoning Ability:
- Problem solving
- Strong communication skills
- Teamwork oriented
Physical Demands:
While performing the duties of this job, the employee is regularly required to talk and hear. This position is mostly sedentary and requires repetitive hand movements, may require some standing, walking, bending, climbing or balance, stoop or kneel, crouch or crawl, plus occasionally lifting 25-30 lbs., and filing throughout the work day. Specific vision abilities required by this job include close vision, distance vision, color vision, adjust focus and the ability to work in front of a computer monitor for extended periods of the day.
Work Environment:
This position sits at a work station in the maintenance cage area. While performing the duties of this job, the employee is frequently exposed to fumes or airborne particles and moving mechanical parts. The noise level in the work environment can be loud and have varying temperatures depending on the time of year.
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