Senior Manager, Membership Marketing
2 weeks ago
The Senior Manager of Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, as well as membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement. This position's overall responsibilities are in the following key areas; acquisition and renewal/retention program, member newsletter, Optica online store, maintenance of department files and records; selling program sponsorships, and assisting with development/distribution of promotional gifts and mailings; maintaining up-to-date content on the Web site, and customer service activities. PRIMARY RESPONSIBILITIES: Membership Acquisitions & Retention/Renewal Program Develop and implement a comprehensive membership acquisition and retention strategy plan to recruit new members to Optica and retain existing members. Member revenue dues goals average $2.0M. Identify high-value sales territory, channels, and prospects to meet membership and revenue targets in collaboration with stakeholders. Present, promote, and sell products/services/memberships to existing and prospective customers using solid sales techniques. Responsible for Membership mailings, emails, e-newsletters, cold calling, and other communications (e.g., copying, editing, and production oversight; includes management of monthly mailing to new individual members) Monitor automated renewal campaigns (i.e., 90 days, 60 days, 30 days, and 0 days), and analyzes Litmus Reports with open clicks, A/B testing. Oversees Member Onboarding and member surveys, analyzes data, and comes up with recommendations. Responsible for Journal subscription renewal emails 1 & 2 to select monthly to yearly members Partners with outside fulfillment centers with distributions of member kits. Responsible for monthly reporting and member dashboard Assists with content updates to Optica websites Membership & Customer Service Engagement: Oversees the Optica Customer Service staff and ensures timely reporting. Set overall visual and design tone for Optica member Newsletter and Optica online store products. Executing print, email, online, exhibit, and multimedia promotional campaigns outlined in the marketing plans to promote selected membership products effectively. Implementing the marketing plans includes developing and distributing email broadcasts, coordinating targeted list development for print or email promotions, and developing marketing materials for exhibits. Collaborates with the Chief in research, deepening member value and engagement. Membership Sponsorships & Non-revenue Dues Program Develop a non-revenue dues program that includes corporate sponsorships. Support the Membership program team to build upon the current strategic plan that leads to the sustainability of the Optica career center. EDUCATION AND EXPERIENCE: A bachelor’s degree is required, and design experience/coursework is required. Minimum 5 years experience in graphic design, specifically in the area of magazine production, required. Knowledge of four-color printing required. Comprehensive understanding of best practices in traditional direct marketing, digital marketing and prospect/lead generation SKILLS AND ABILITIES: Experience managing lists for email and direct mail marketing campaigns for membership sales. Experience in prospect development & management, member acquisition & retention, and engagement with members. Strong organizational skills and ability to work independently required. Interest in science preferred. Strong customer service orientation required. Excellent English writing and grammatical skills required. Must perform consistently well under pressure and be able to juggle multiple tasks and deadlines at once. Consistent and thorough attention to detail. Ability to manage multiple high-stake initiatives using effective project management skills. Ability to work in a fast-paced office environment with short deadlines, demonstrating a flexible approach. Ability to travel approximately 5%. Driven self-starter who works effectively and efficiently with all colleagues, strategic partners to include senior-level executives and CEOs. Located in the Dupont Circle neighborhood of Washington, DC, Optica offers a competitive salary and benefits. Please send your resume and cover letter with salary requirements to resumes@optica.org.
-
Senior Manager, Membership Marketing
2 weeks ago
WASHINGTON, United States Optica Full timeThe Senior Manager of Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, as well as membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement. This position's overall responsibilities are in the following...
-
Senior Manager/Manager, Membership Marketing
1 week ago
Washington, United States Workathome-Jobboard Full timeOptica is recruiting for a Senior Manager/Manager, Membership Marketing & Sales. The Senior Manager/Manager, Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, and membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth...
-
Senior Manager, Membership Marketing
2 weeks ago
Washington DC, United States Optica Full timeThe Senior Manager of Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, as well as membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement. acquisition and renewal/retention program, member newsletter,...
-
Senior Manager/Manager, Membership Marketing
2 weeks ago
Washington, United States Mosaec Full timeWashington, D.C., Optica is recruiting for a Senior Manager/Manager, Membership Marketing & Sales. The Senior Manager/Manager, Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, and membership products and benefits. In addition, responsible for developing strategic partnerships to increase...
-
Senior Manager, Membership Marketing
2 weeks ago
Washington DC, United States Optica Full timeThe Senior Manager of Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, as well as membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement. This position's overall responsibilities are in the following...
-
Senior Manager/Manager, Membership Marketing
2 months ago
Washington, United States Optica Full timePrimary Responsibilities Membership Acquisitions & Retention/Renewal Program Develop and implement a comprehensive membership acquisition and retention strategy plan to recruit new members to Optica and retain existing members; incorporating corporate sponsorships. Member revenue dues goals average $ Identify high-value sales territory,...
-
Senior Manager, Membership
2 days ago
Washington, United States Optica Full timeThe Senior Manager of Membership & Sales is responsible for planning and implementing marketing strategies to increase member sales, as well as membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement. This position's overall responsibilities are in the following key...
-
Product Marketing Manager, Membership
1 month ago
Washington, United States The Job Network Full timePosition Summary The American Chemical Society is seeking a highly motivated Marketing Manager who will become a key member of the Product Marketing Team. The role serves primarily as a marketing manager to support the Membership Department’s annual priorities and goals, but will also assist with other Product Marketing efforts as needed. The incumbent...
-
Senior Manager, Membership
2 days ago
Washington, DC, United States Optica Full timeThe Senior Manager of Membership & Sales is responsible for planning and implementing marketing strategies to increase member sales, as well as membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement. This position's overall responsibilities are in the following key...
-
Manager of Membership Development
1 month ago
Washington, United States Smithbucklin Full time**Smithbucklin**, a 650-person, employee-owned professional services company with more than 70 years of success serving the association market, is looking for a Manager of Membership Development for our Trade Association unit in Washington, DC. The Manager of Membership Development will have ownership of the analysis, strategy, planning, management, and...
-
Manager of Membership Development
6 days ago
Washington, United States SmithBucklin Full timeDescription Smithbucklin, a 650-person, employee-owned professional services company with more than 70 years of success serving the association market, is looking for a Manager of Membership Development for our Trade Association unit in Washington, DC. The Manager of Membership Development will have ownership of the analysis, strategy, planning, management,...
-
Manager of Membership Development
4 weeks ago
Washington, United States SmithBucklin Full timeDescriptionSmithbucklin, a 650-person, employee-owned professional services company with more than 70 years of success serving the association market, is looking for a Manager of Membership Development for our Trade Association unit in Washington, DC. The Manager of Membership Development will have ownership of the analysis, strategy, planning, management,...
-
Coordinator, Membership
1 week ago
Washington, United States Biotechnology Innovation Organization Full timeJob DescriptionJob DescriptionPRIMARY PURPOSE:The primary purpose of the position is to provide support to the membership team, including membership-related outreach and maintenance of accurate member data across the organization. The individual will assist with recruitment and retention activities for various BIO staff, track outreach and maintain database...
-
Coordinator, Membership
1 month ago
Washington, United States Biotechnology Innovation Organization Full timeJob DescriptionJob DescriptionPRIMARY PURPOSE:The primary purpose of the position is to provide support to the membership team, including membership-related outreach and maintenance of accurate member data across the organization. The individual will assist with recruitment and retention activities for various BIO staff, track outreach and maintain database...
-
Manager, Membership
6 days ago
Washington, Washington, D.C., United States NACUBO Full timeNACUBO is committed to diversity because it enriches and strengthens how we advance our mission, just as it does for institutions of higher education. We are fully focused on equality and believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different....
-
Membership Program Coordinator
2 days ago
Washington, United States Optica Full timeOptica is seeking a new program coordinator to support our membership portfolio and to be the program lead on assigned programs. The Membership Program Coordinator provides advanced oversight and management of designated programs from start to finish. Working closely with the Director of Membership Engagement, this position is responsible for setting...
-
Vice President of Membership
3 weeks ago
Washington, United States Global Business Alliance Full timeThe Global Business Alliance (GBA) is seeking a dynamic, self-motivated professional with at least eight years worth of business development experience to lead its membership retention, engagement and recruitment efforts. The VP of Membership is responsible for fostering an impeccable membership experience and welcoming new members into the organization. ...
-
Membership Program Coordinator
7 days ago
WASHINGTON, United States Optica Full timeThe Membership Program Coordinator provides advanced oversight and management of designated programs from start to finish. Working closely with the Director of Membership Engagement, this position is responsible for setting strategic program goals, designing new programs, and overseeing all aspects of program implementation and execution. Main...
-
Vice President of Membership
2 weeks ago
Washington, United States Global Business Alliance Full timeThe Global Business Alliance (GBA) is seeking a dynamic, self-motivated professional with at least eight years’ worth of business development experience to lead its membership retention, engagement and recruitment efforts. The VP of Membership is responsible for fostering an impeccable membership experience and welcoming new members into the organization....
-
Vice President of Membership
3 weeks ago
Washington, United States Global Business Alliance Full timeThe Global Business Alliance (GBA) is seeking a dynamic, self-motivated professional with at least eight years’ worth of business development experience to lead its membership retention, engagement and recruitment efforts. The VP of Membership is responsible for fostering an impeccable membership experience and welcoming new members into the organization....
