Senior Manager, Membership Marketing
2 weeks ago
The Senior Manager of Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, as well as membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement.
acquisition and renewal/retention program, member newsletter, Optica online store, maintenance of department files and records; maintaining up-to-date content on the Web site, and customer service activities.
Membership Acquisitions & Retention/Renewal Program
Develop and implement a comprehensive membership acquisition and retention strategy plan to recruit new members to Optica and retain existing members.
Identify high-value sales territory, channels, and prospects to meet membership and revenue targets in collaboration with stakeholders.
Present, promote, and sell products/services/memberships to existing and prospective customers using solid sales techniques.
includes management of monthly mailing to new individual members)
90 days, 60 days, 30 days, and 0 days), and analyzes Litmus Reports with open clicks, A/B testing.
Oversees Member Onboarding and member surveys, analyzes data, and comes up with recommendations.
Partners with outside fulfillment centers with distributions of member kits.
Assists with content updates to Optica websites
Oversees the Optica Customer Service staff and ensures timely reporting.
Set overall visual and design tone for Optica member Newsletter and Optica online store products.
Executing print, email, online, exhibit, and multimedia promotional campaigns outlined in the marketing plans to promote selected membership products effectively. Implementing the marketing plans includes developing and distributing email broadcasts, coordinating targeted list development for print or email promotions, and developing marketing materials for exhibits.
A bachelor’s degree is required, and design experience/coursework is required.
Comprehensive understanding of best practices in traditional direct marketing, digital marketing and prospect/lead generation
Experience managing lists for email and direct mail marketing campaigns for membership sales.
Experience in prospect development & management, member acquisition & retention, and engagement with members.
Excellent English writing and grammatical skills required.
Ability to manage multiple high-stake initiatives using effective project management skills.
Ability to work in a fast-paced office environment with short deadlines, demonstrating a flexible approach.
Ability to travel approximately 5%.
Driven self-starter who works effectively and efficiently with all colleagues, strategic partners to include senior-level executives and CEOs.
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Senior Manager, Membership Marketing
2 weeks ago
Washington DC, United States Optica Full timeThe Senior Manager of Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, as well as membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement. This position's overall responsibilities are in the following...
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Senior Manager, Membership Marketing
2 weeks ago
Washington, United States Optica Full timeThe Senior Manager of Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, as well as membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement. Thi...
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Senior Manager, Membership Marketing
2 weeks ago
Washington, United States Optica Full timeThe Senior Manager of Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, as well as membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement. This position's overall responsibilities are in the following...
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Senior Manager, Membership Marketing
2 weeks ago
WASHINGTON, United States Optica Full timeThe Senior Manager of Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, as well as membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement. This position's overall responsibilities are in the following...
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Senior Manager, Membership Marketing
2 weeks ago
Washington, United States Optica Full timeThe Senior Manager of Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, as well as membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement. This position's overall responsibilities are in the following...
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Senior Manager, Membership Marketing
2 days ago
Washington, United States Optica Full timeThe Senior Manager of Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, as well as membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement. This position's overall responsibilities are in the following...
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