Specialist I, Digital Marketing

4 weeks ago

Doral, United States Bio-Tissue Full time

WorkingasapartoftheMarketingdepartment,theDigitalMarketingSpecialistwillberesponsiblefordeliveringabroad rangeofsupportincludingprojectmanagement,technicalexecution,processdefinition,leadmanagement,andsystems administration.The Digital Marketing Specialist will leverage and manage sophisticated marketing applications, including marketing automation,CRMsystems,emailmarketing,projectcollaborationsoftwareandcontentapplicationplatforms,alongwith other tools to support marketing processes, procedures, and reporting. The ideal candidate will help manage the infrastructure needed for executional excellence and achievement of revenue goals across each product segment.Analyze and recommend adjustments to our SEO efforts, paid search and sponsored content strategies.Project-manage the development of email, web and social media marketing tactics. This includes planning, sourcing, and execution of various projects ranging from email blasts to campaign pages and social posts.Demonstrateorganization,clarityofcommunication,documentationandeffectivenessincompletingtasks. Source effective 3rd party providers and collaborate effectively with outside vendors and agencies.Drive increased web traffic through both organic (SEO & content generation) and paid efforts (ads, promoted content, programmatic advertising).Monitor and improve conversion rates and the monetized value of each customer.Make recommendations for streamlining our online/ecommerce UX (user experience) in the context of how changes will affect user engagement (i.e., bounce rates, time spent, conversion, etc.).Participate in self-learning of industry best practices, demonstrating an ability to bring new ways of doing business into the organization for greater online sales performance.Develop and oversee key analytics such as ROI and other digital KPIs, effectively executing a data-driven marketing approach.Providesupportforkeymarketingsystemsandtools(Salesforce.com,SalesforceMarketingCloud,iPresent,Box)used to support the Sales Team.Know and understand customer personas and segmentation to help make well-informed decisions on segmentation and targeting of the campaigns, tailoring communications messages in each campaign to connect to relevant customer personas at their correct buying cycle stage.Provideprojectmanagementsupportformarketingactivitiesincludingcampaigns,webproperties,andspecialprojects, including development of milestones and schedules for projects, ensuring project team and stakeholder alignment.AnalyzeandreportonestablishedmarketingKPIs,campaignmetrics,andtargetaudienceengagementaswellas regular measurement of campaign ROI against goals.Assist with proper documentation and storage for all digital assets. Create,manage,test,execute,andtrackleadgenerationcampaigns.Executelistuploads,emailcampaignexecution,andothersupportrequiredfortimelyandsuccessfulcampaign execution.Liaisewithothermarketingteammemberstodevelop,implementanddrivesocialmediaanddigitalcampaignsand strategies.Refine systems and scope/research/implement new technologies where relevant.Position Expertise/QualificationsProgram of Study Preferred/RequiredMinimum Years of ExperienceType of Experience Required/Preferred3 years Email and digital marketing, lead nurturing, marketing automation, and web analytics3 years SEM, PPC, Google Analytics, Google Adwords, Bing Ads, SEO, and affiliate programsSkills & AbilitiesProven ability to use reporting tools to develop insightful analyticsStrong communication and collaborative skills to facilitate effective project management in diverse cross-functional settings.Excellent organizational skillsAbilitytomulti-task,settingprioritieseffectivelytoproducequalityworkinafast-pacedprofessionalenvironment Pays careful attention to detail.Ensures that work outputs are highly accurate.Proficient in Microsoft software applications: Excel, Word, PowerPoint and Outlook.MustbeproficientinMarketingprogramsandplatforms,includingSalesforce.com,MarketingCloud,ConstantContact, Hubspot, Adobe, Formstack, Microsoft Office Suite - Word, Excel, PowerPoint and other and automated workflow systems and applications.Strong analytical skills and experience with reporting, dashboard development and data analysis. Working knowledge of HTML and CSS a plus.Stronginitiativeandproactiveproblem-solvingcapabilities.Effectivetimemanagementandprojectmanagementskillswiththeabilitytoprioritize,managemultipleprojects,and meet deadlines with minimal oversight.Resourceful,self-starterthatworksbestinateamenvironment.Flexibleinafast-pacedsettingwithcompetingandever-changingtasks.Demonstratedpoiseandgraceunderpressure;demonstratedinitiativeandresourcefulness. Strong work ethic; strong attention to detail; ability to work well with others.Abilitytoeffectivelydocumentandcommunicateprocessesaswellasidentifyandaddressdependenciesacrosswork streams.Desiretokeepupwithindustrybest-practicesandmarkettrends.Ability to work collaboratively with marketing events, product marketing, digital marketing, sales operations, and sales team members.ADA StatementCandidates who cannot perform one or more of these requirements due to disability will be eligible for consideration basedonwhetherthecandidatecanperformtheessentialfunctionsofthepositionwithareasonableaccommodation.#J-18808-Ljbffr

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