Digital Media Specialist

4 weeks ago

Doral, United States Sentara Full time

City/State

Doral, FL

Overview

Work Shift

First (Days) (United States of America)

AvMed, a division of Sentara Health Plans in the Florida market, is hiring a Digital Services Specialist Miami, Florida. This is a hybrid position, 2 days in office and 3 days remote.
Scope of the Position:
The Digital Services Specialist collaborates with the business to develop digital communications for all audiences, ensuring the communication is aligned with the organization’s objectives. This position manages agencies and vendors, providing direction for communication on social media, SMS, and email channels. Use of digital platforms for the execution of SMS and Email communications is required. Spanish language proficiency is preferred.


Essential Job Functions:
• Collaborates with business constituents to develop digital marketing plans and programs.
• Oversees and executes all email marketing campaigns, from creative development through execution via Salesforce Marketing Cloud.
• Manages and supervises the development and execution of our social media content developed by our Advertising Agencies.
• Oversees and executes all SMS marketing campaigns, from creative development through execution via the Relay platform.
• Monitors performance of digital campaigns (social, email, SMS), and reports metrics as required
• Performs additional duties and responsibilities as assigned by management.


Minimum Requirements:
• Bachelor's in business, marketing, public relations, communications, digital media, digital journalism, architecture, or related field.
• Four years of related experience in lieu of education is required.
• Exceptional communication (both verbal and written) skills and critical thinking skills.
• Ability to self-manage and lead projects from conception to completion. Understanding of web and mobile design, applications, navigation. Understanding and active use of Microsoft Office, Content Management Systems and other technology tools and platforms, computer video editing software, and the ability to learn new programs quickly and efficiently.
• Comfortable in multitasking-oriented environment. Some travel required.
• 3 to 5 years of experience in an advertising or digital agency or comparable digital experience. Must have reached Senior Account Executive
• Marketing Automation/ Digital Marketing Platforms (Salesforce Marketing Cloud)

Preferred Requirements:
• Master's degree
• Bilingual English/Spanish
• Microsoft Office Suite
• Digital Trafficking Systems 
• Email Marketing Platforms 


Our Benefits:
 
As the third-largest employer in Virginia, Sentara Health was named by Forbes Magazine as one of America's best large employers. We offer a variety of amenities to our employees, including, but not limited to:
 
• Medical, Dental, and Vision Insurance
• Paid Annual Leave, Sick Leave
• Flexible Spending Accounts
• Retirement funds with matching contribution
• Supplemental insurance policies, including legal, Life Insurance and AD&D among others
• Work Perks program including discounted movie and theme park tickets among other great deals
• Opportunities for further advancement within our organization
 
Sentara employees strive to make our communities healthier places to live. We're setting the standard for medical excellence within a vibrant, creative, and highly productive workplace. For information about our employee benefits, please visit: Benefits – Sentara (sentaracareers.com)
 
Join our team We are committed to quality healthcare, improving health every day, and provide the opportunity for training, development, and growth
Note: Sentara Healthcare offers employees comprehensive health care and retirement benefits designed with you and your family's well-being in mind. Our benefits packages are designed to change with you by meeting your needs now and anticipating what comes next. You have a variety of options for medical, dental and vision insurance, life insurance, disability, and voluntary benefits as well as Paid Time Off in the form of sick time, vacation time and paid parental leave. Team Members have the opportunity to earn an annual flat amount Bonus payment if established system and employee eligibility criteria is met.
 
Keywords: Talroo-health Plan, #Indeed, Digital Media 
 
 

Job Summary

The Digital Media Specialist is responsible for the creation and implementation of all manner of content for the Sentara public website, sentara.com, and social/digital media presence in support of the Sentara strategic and marketing goals.

Bachelors in business, marketing, public relations, communications, digital media, digital journalism, architecture, or related field.
- Four years of related experience in lieu of education is required.

Exceptional communication (both verbal and written) skills and critical thinking skills. Ability to self-manage and lead projects from conception to completion. Understanding of web and mobile design, applications, navigation. Understanding and active use of Microsoft Office, Content Management Systems and other technology tools and platforms, graphic design program (such as Photoshop), computer video editing software, and the ability to learn new programs quickly and efficiently. Comfortable in multitasking-oriented environment. Some travel required.

Qualifications:

BLD - Bachelor's Level Degree (Required)Digital Marketing, Information Technology, Marketing, Public Relations

Skills

Active Learning, Communication, Complex Problem Solving, Instructing, Judgment and Decision Making, Learning Strategies, Marketing, Microsoft Office, Service Orientation, Social Perceptiveness, Speaking, Technology/Computer, Time Management, Writing

Sentara Healthcare prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.

Per Clinical Laboratory Improvement Amendments (CLIA), some clinical environments require proof of education; these regulations are posted at ecfr.gov for further information. In an effort to expedite this verification requirement, we encourage you to upload your diploma or transcript at time of application.


In support of our mission “to improve health every day,” this is a tobacco-free environment.

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