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Marketing Manager

1 month ago

St Johnsbury, United States Ampcus Full time

Job Description: Marketing Manager - Content and Operations The Device Solutions team is seeking a highly capable, self-driven Marketing Manager to help launch and drive awareness and adoption of a new B2B solution. In this role, you will be responsible for driving strategy, development, and execution of high-impact marketing content, email marketing, and operational workflows, as well as marketing campaigns on a range of digital platforms. The ideal candidate has an interest in technology, an entrepreneurial spirit, and a successful track record in building and executing integrated marketing campaigns. This is a unique opportunity to play a highly visible role in an exciting, industry-leading technology business. Job Responsibilities: Email Marketing: Develop and execute end-to-end email marketing campaigns, including list management, content creation, automation, and reporting. Leverage internal systems and tools to build, schedule, and optimize email workflows and nurture sequences. Continuously test and refine email elements to improve engagement and conversions. Marketing Content: Oversee the creation of engaging, conversion-focused content across digital channels (web, social, email, etc.). Partner with cross-functional teams to ideate, produce, and optimize assets like videos, blog posts, web pages, and digital ads. Establish a scalable content production process to ensure consistent, high-quality output. Analyze performance data to refine the content strategy. Marketing Operations and Campaigns: Plan and deliver online campaigns. Manage a network of outsourced creative and production resources. Design, implement, and maintain marketing automation infrastructure and systems. Develop and optimize lead generation, nurturing, and conversion flows. Oversee marketing analytics and reporting to inform decision-making. Act as a strategic advisor to the broader marketing team. Qualifications: 5+ years of experience in a marketing management role. Proven track record of successful marketing strategy and campaign execution. Strong project management and operational skills to coordinate cross-functional efforts. Ability to effectively manage a network of outsourced resources. Excellent analytical and data-driven decision-making abilities. Exceptional verbal and written communication skills. Experience leading and motivating cross-functional teams. Bachelor's degree in Marketing, Business, or a related field. Preferred: Expertise in marketing systems and tools. #J-18808-Ljbffr