Portfolio Manager, Fandom Network
1 month ago
At Sony Pictures
Entertainment
,
our mission is to m
eet audiences where they are and drive awareness, engagement and fandom across our rich and diverse
movie and TV
conten
t
portfolio.
We are looking for a Portfolio Manager to join
our creative and strategic team, helping us nurture and expand our network of channels and pages on platforms like YouTube, Meta, and TikTok. Imagine introducing fresh, innovative ways to connect with new audiences worldwide through Sony Picture
s’
digital playground.
In this exciting role, you
won't
just be building channels and pages –
you'll
be bringing ideas to life, launching them into the digital universe, and ensuring they shine every day. You will
interface
with multiple stakeholders across the studio, oversee outside vendors, and liaise with representatives from online platforms. You will be collaborating closely with our strategy, marketing, and analytics teams, to discover new opportunities, make our existing channels even better, and activate around those epic moments that draw fans into our network. You will
track the latest platform and market trends
and steer our content curation to maximize reach and meet our audiences where they are with the content they want to watch.
As a member of our dynamic and fast-paced team,
you'll
be right in the thick of things as our network continues to grow and shine
.
We're
all about evolving, learning, and, of course, indulging our boundless passion for film, television, and the exciting future of digital video.
We're
on the lookout for someone
who's
laser-focused on growth, someone with
a track record
of
increasing
page and channel metrics against targets. We want a true dynamo,
a go-getter
who's
constantly curious and ready to take our digital network to new heights.
RESPONSIBILITIES:
DIGITAL CHANNEL STRATEGY, PROGRAMMING, LAUNCH & ONGOING MANAGEMENT & CURATION
Forming Digital Strategy + Planning Activations
Create holistic channel and content strategies by tapping into your platform
expertise
and testing and learning from new initiatives. These strategies will act as guiding
principals
for the ongoing growth and development of the portfolio of channels overseen by the role and will also be used as thought leadership across the studio. This role will require a determined focus on achieving growth across a portfolio of channels and pages against goals and targets set in collaboration with team leads.
Audience Development
+
Content
Curation
From
A
Fan-First Approach
Utilize in-house tools as well as audience data to make title selections from Sony’s deep catalog of IP while collaborating with marketing and brand teams to support new release
film
and TV. The curation of these titles will work strategically to amplify marketing moments, celebrate holidays and cultural moments globally, as well as deliver a desirable programming slate to audiences on the channels/pages.
You will then take the titles curated to build out channel programming strategies that add to the longevity of the portfolio and achieve growth. These strategies will be well thought through and developed with the fan in mind and the prospect of finding new audiences.
Distilling Social Media Analytics and Providing Actionable Insights
Dive into YouTube, Meta and TikTok analytics to look deeply at the channel,
video
and series level performance by using
the repertoire of in-house and external tools,
as well as dashboards. Y
ou will draw well-integrated conclusions and tell a cohesive story from insights and analyses that help us understand the audience and fandom of our IP and inform programming,
marketing
and sales efforts.
Building Presentations
With
Effective Storytelling
Forge ahead on new and exciting opportunities within the business by building out decks which will be presented to stakeholders across the studio with well-visualized slides that explain complex ideas. The person in this role will have dynamic presentation skills that inspires buy-in from various stakeholders.
Collaborating Cross Functionally Across
The
Studio
+ Vendors
Work directly with various teams across the studio such as brand, digital marketing, legal, sales and creative teams to align on key initiatives, dates, deliverables, creative, and understand restrictions and usage guidelines. In addition, this role will work with several vendor partners who power the execution of the strategies set forth by the role.
QUALIFICATIONS:
Bachelors
degree
2-4
years of
social
video marketing
experience
, YouTube certification a plus but not
required
Commercial Marketing experience required managing a P&L or Marketing Budgets
Experience and i
nterest in digital advertising trends,
new technologies
and media industry
E
xperience with
content curation on social media and video platforms, particularly YouTube, Meta and TikTok
preferred
Proficiency
in distilling insights from YouTube and Meta analytics, with some exposure to TikTok analytics
Proficiency
in
multi-stakeholder
project management
Familiarity and comfort with using
research
tools
Familiarity with studio content distribution and marketing workflows helpful
Strong attention to detail and
organization skills
Strong
analytical, research and quantitative skills
Strong communication
, presentation, and storytelling skills
Strong ability to develop relationships and work cross functionally across
partners and
stakeholders
Strong initiative and the ability to work well with others in a fast-paced, dynamic environment
A deep passion for film, television, and media
required
#J-18808-Ljbffr
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