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Field Marketing Specialist

3 months ago

Houston, United States Salata Full time
Calling All Foodies

Company Introduction

At Salata, our concept is and will always be simple; your salad is what you make it. As a built-to-order salad kitchen with more than 50 fresh toppings, five salad bases, a dozen house-made, gluten-free dressings, our guests can fully customize their salads and wraps exactly how they want with no restrictions. There are many other salad concepts like ours out there, but when you walk into a Salata we want our guests to feel like they can do, be, and create anything they want-because they can.

We believe that when our human growth reflects the growth of our salad ingredients, we can all thrive together - as unique individuals and as one healthy community. Since our humble beginnings in 2005, our people have been the key ingredient that has driven us forward from one restaurant in the downtown Houston tunnels, to more than 80 corporate-owned and franchise locations across Texas, Georgia, Southern California, and Louisiana. With plans to open in multiple new markets including Charlotte, NC, this salad kitchen is poised for growth and to push forward with our goal to share fresh, healthy food with all communities. We need enthusiastic, positive thinkers and self-starters to help us reach that goal.

About the Role

The Field Marketing Specialist (FMS) is responsible for supporting national and local marketing efforts for Salata. They will be responsible for developing a local marketing strategy and working directly with the local Salata teams and the Home Office marketing team to execute.

This role is perfect for someone who has sales marketing experience, enjoys being on the go, loves building relationships and deepening community ties, and has a knack for analytics and reporting.

The Field Marketing Specialist must be able to embrace and convey the Salata brand voice and positioning across all assigned markets via marketing in printed collateral, online and digital presence, social media spaces, and local advertising to reflect the spirit, identity, integrity and tone of the brand.

Benefits
  • Flex Scheduling
  • 401(k)
  • 401(k) Matching
  • Competitive Pay
  • Medical, Dental, Vision
  • Paid Time Off
  • Holiday Pay
  • Growth Opportunities
Field Marketing Specialist Responsibilities
  • Aids in the development and initiation of monthly promotions, events, and programs designed to build sales and raise brand visibility for Salata's mission.
  • Visits local restaurants, on a regular basis, to ensure the message consistency and marketing standards of Salata are in place.
  • Carry out marketing activations and strategies and represent Salata at events
  • Plans, coordinates and implements local restaurant marketing tactics and strategies
  • Develops and drives ongoing charitable fundraisers and community events that position Salata as a community leader in the local area.
  • Builds and maintains a database of community partners, local activations and community events for the restaurants and Salata Mobile Kitchen
  • Monitor local restaurant marketing budgets for multiple locations and events
  • Analyze and be able to understand restaurant sales data in order to create strategic growth strategies per restaurant
  • Research and execute strategic local partnerships and events
  • Develop and execute a local marketing plans for restaurants as an extension of national initiatives
  • Measure, evaluate and report on local marketing initiatives
  • Develop a local marketing strategy and working with the local Salata teams and the Home Office marketing team to execute
  • Work closely with Salata General Managers and Area Directors on a day-to-day basis to educate team on local and national marketing initiatives
  • Build key relationships with local influencers, community partners and likeminded brands
  • Work with the national marketing team to support and execute on marketing initiatives
  • Work cross functionally with the Operations and Marketing teams
  • Must have a flexible schedule to work occasional evening and weekends, as needed for events
  • Reports to Field Marketing Manager
Qualifications
  • 2+ years experience in developing a successful local store marketing program or Bachelor's Degree in Marketing related field
  • Proven experience in using social and mobile media platforms
  • Experience in the restaurant industry and marketing
  • A deep understanding of the community and what makes the Northeast region unique
  • Detail-oriented with an eye for the big picture
  • Ability to prioritize short- and long-term goals
  • Excited to develop creative programs and solutions for local restaurants
  • Genuine interest in the performance of the business to drive results
  • Ability to work well independently and remotely from team leader and peers
  • Superb verbal, written and presentation skills
  • Planning and organizational skills with great attention to detail
  • Ability to establish and maintain effective working relationships with employees, supervisors, community partners and guests
  • Overall strong creative and visual sense
  • Excellent presentation skills
  • Experience using Google Suite
  • Experience with CRM tools
  • Must have a valid driver's license
  • Must have reliable transportation
  • Must have a clear MVR report
  • Ethical Conduct
  • Problem Solving/Analysis
  • Project Management
  • Communication Proficiency
  • Time Management
  • Must work well in groups as well as individually
  • Self-motivated
  • Ability to maintain a database
Physical Demands
  • Occasionally required to stand, walk, or sit.
  • Use hands to finger, handle, or feel objects, tools, or controls.
  • Reach with hands and arms.
  • Climb stairs, balance, stoop, kneel, crouch, or crawl.
  • Ability to reach, bend, walk, and stand for an extended amount of time.
  • The employee must occasionally lift or move up to 50 pounds.
  • Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.


Requirements

Supervisory Responsibility

This position has no supervisory responsibilities.

Work Environment

This job operates in a restaurant and office environment.

Position Type/Expected Hours of Work

This is a full-time exempt position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5 p.m. Occasionally, this position may work on weekends.

Travel: Up to 25%

Travel is primarily local during the business day, although some out-of-area and overnight travel may be expected based on assigned territory.

Work Location

Corporate HQ

16720 Park Row

Houston, TX 77084

*Salata Holdings, LLC is an Equal Opportunity Employer

*Salata participates in the federal government's E-Verify program. All applicants applying must be authorized to work in the United States.